Tag: Young Talent

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The urgent need to attract and retain young talent

Innovation Project Summary Cookhouse LabS

The urgent need to attract and retain young talent

Millennials are not interested in a career in insurance… so how do we #BridgeTheGap and make insurance more attractive to this generation?

5

AFTERNOONS

ONLINE

2020

4

ORGANIZATIONS

1

MVP

Challenge

Understand why Millennials have such a negative perception of the insurance industry and what we as an industry have to start doing to become appealing to young talent.

WHY?

Understanding millennials’ concerns about work in the insurance industry

SEE

  • Entry level jobs are not interesting
  • No young people working in this industry
  • Older recruiters at job fairs
  • Old fashioned industry
  • No insurance booths during career fairs
  • Unrealistic min job requirements
  • Tech/startup jobs glamourized
  • Insurance helps people
  • Doesn’t look like a rewarding career

SAY & DO

  • Want work-life balance
  • Seeking meaningful work and career advancement opportunities
  • Looking for a friendly work environment
  • Looking for a respectful and inclusive work environment
  • Not a lot of information regarding careers in insurance
  • Want to contribute to something
  • People say insurance is boring

HEAR

  • Most employees are older
  • Industry is stable and secure
  • Most new recruits are referred into the industry
  • The industry is boring and entirely about sales
  • Insurance is boring
  • Young people go into actuarial positions
  • Stable career path

THINK & FEEL

  • Little understanding of the industry
  • Never heard of insurance as a career option
  • Do not have the “right” degree or experience
  • Financial rewards most important followed by flexibility and culture
  • Insurance not on radar going into uni
  • Need for job security
  • Insurance people feel proud about their job

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DISCOVERY

Exploring the thoughts and emotions of young people when it came to job search methods, desired benefits, and office culture expectations.

We are not doing enough to invest in attracting and retaining young talent.

The focus of our sprint became: How might we create a culture of collaboration and inclusiveness that fosters security and growth that will help attract, retain and make young talent feel valued.

SOLUTION

Our team ideated 59 different ways to #BridgeTheGap in 5 minutes and voted on a single idea to develop and test.

During the 5 sessions the team discovered these items as main key points and what, young talent named as the priorities when looking for a job.

NEXTGEN DISCOVERY PROGRAM

The solution is based on a 5-month program designed to attract and retain young talent by engaging the young hires from day one and inviting them to work with other departments in the organization. Students will be recruited from non-traditional programs of study as well, including Arts and Geography, and will be paired with Mentors through a matching process. Young talent will select 5 areas of interest to rotate through during the program. At the end, the employees will provide feedback on the department that they are most interested in working at.

The employees’ experience will be overseen by a dedicated Advisor (guidance counselor) who will meet regularly with the young talent. The program will work to retain young hires beyond the average 2-year job stay.

Ready to innovate?

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RESULTS

The project team consulted HR Masterminds, interviewed young professionals and students, and analyzed surveys to understand the different perspectives.

1

Empathy Map

55

Survey Responses

2

Mastermind Interviews

1

Focus Group

28

Interview Questions

59

Ideas in 5 Minutes

1

MVP

1

Project Presentation

PARTICIPANTS

More Co-creation Sprints

Our test kitchen has cooked-up new customer-centric solutions to industry problems and challenges through rounds of innovation sprints with our global community. Check out the results!

Find Out More

We also offer intro sessions that provide insurance professionals with the opportunity to experience our Cookhouse Labs methodology and a sneak peek at what it’s like to co-create and collaborate with our global community. If you are not a Cookhouse Labs member and are interested in finding out more, check out our membership benefits!

BECOME A MEMBER
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How to Disrupt Insurance in 24 Hours

Only 3 days left to SummerHack 2020!

If you’re joining us as a Hacker or Mentor this summer, you’re probably wondering how you’ll create a disruptive IoT-powered solution in just 24 hours. To help you prepare for our upcoming virtual hackathon, we’ve put together this quick guide on how to disrupt the insurance industry using Design Thinking in time for Friday’s deadline!

What is Design Thinking?

Previously in the insurance space, most insurers took the approach of creating solutions based solely on assumptions and hoped that their products or solutions would resonate with target audiences. Design Thinking reverses this logic by first identifying the root(s) of the problem, observing how people think and behave, and gathering customer insights. From there, they create practical solutions. Using this methodology invites teams to look at a problem through the eyes of the customer, put themselves in their shoes and fully empathize with the customer – who is ultimately the people impacted directly by the solution.

Stages of Design Thinking

The following are the stages of the Design Thinking process:

  • Empathize with the customer and other stakeholders
  • Define the opportunity or problem
  • Design a solution
  • Create and build a Minimum Viable Product/Concept/Service
  • Test the solution with customers and users

How to Use Design Thinking at SummerHack 2020

While the stages listed above may sound time-consuming, it’s possible to walk through each of them within a short timeframe. As a reminder, our Innovation Team will be available via regular check-in calls to answer any questions and provide support on how to follow Design Thinking to develop impactful solutions.

Below, we’ve broken down the 24-hour hackathon period using the Design Thinking process to help you structure your time (should you choose to do so) and succeed in SummerHack 2020!

Thursday, July 30th

9 AM – Empathize

At 9 am EDT, the Cookhouse Labs team will announce our IoT-based challenge and you will have 24 hours to create your solution!

Your Design Thinking journey begins with the first stage, Empathize. This is where you will begin to understand your target group, which can be done in 2 ways: internet research and interviews with your target group. You can’t create a customer-centric solution without putting yourself in the shoes of the customer, and a good way to do this is to speak directly with the potential customer and listen.

Deliverables: By the end of this stage, you will have:

  • An Empathy Map to help you visualize how the user thinks/feels and documents their pain points
  • Your Persona, a character that represents the type of customer/user of your solution. For example, in our last project about mitigating small business bankruptcy, we created the persona of Fiona, a small business owner in Toronto

1st Check-In: Our Innovation Experts will be available from 11 am to 12 pm!

3 PM – Define

The next stage focuses on constructing a point of view based on the user’s needs. Here, you will take time to reflect on what the user has shared with you and to visualize their experience. By doing so, you can define what problem you are trying to solve, which will help you shape a better experience for the user.

Deliverables: By the end of this stage, you will have:

  • A Journey Map, which is a narrative of your user’s steps to accomplish a specific goal. This is mapped out in 2 layers: a timeline of the user’s actions and their thoughts/emotions while completing each task. You want to identify areas where the user encounters obstacles or barriers along their journey
  • How Might We (HMW) statements, which are short questions that focus on specific problem areas from the Journey Map and identifies the benefits or gains the solution will bring. In the same project about bankruptcy mitigation, our team created 20 HMW statements and selected, “How might we reduce the risk of financial impact of current economic events?”

2nd Check-In: Our Innovation Experts will be available from 3 pm to 4 pm!

7 PM – Design

After selecting a single HMW statement to focus on, it’s time to ideate! This stage is all about connecting to your inner child and using your imagination to come up with multiple solutions to the problem your team identified. Quantity is important here, so remember to list as many possibilities as you can!

Deliverables: By the end of this stage, you will have:

  • Multiple possible solutions to tackle the challenge in various timeframes
  • A chosen idea to begin prototyping!

3rd Check-In: Our Innovation Experts will be available from 7 pm to 8 pm!

11 PM – Create

Once your team has voted on a winning idea, you are now ready to build a Minimum Viable Product (MVP). You will begin by creating a low-fidelity prototype, which could take the form of a sketch, Excel spreadsheet, or PowerPoint presentation.

Deliverables: By the end of this stage, you will have:

  • A sketch of your Lo-Fi prototype to help visualize and test the solution

4th Check-In: Our Innovation Experts will be available from 11 pm to 12 am!

Friday, July 31st

3 AM – Test

Now that the solution has taken shape, it’s time to test and retest the idea with different users. The objective is to receive feedback on the content, design, and usability of the prototype and is usually done via surveys and interviews. It is important to remain open to feedback and fully engage with the potential end-user in order to understand their thoughts and improve your prototype. Note that if it is not possible to test with actual personas, you can either test within the team, with friends or connections you have in your network, your Mentor, or ask the Cookhouse Labs team if they have a chance to check out your solution.

Deliverables: By the end of this stage, you will have:

  • A final MVP that is ready to be presented

5th Check-In: Our Innovation Experts will be available from 3 am to 4 am!

7 AM – Wrap-Up

In 2 hours, you will submit your final solution!

At this time, you should begin to practice your presentation and prepare any materials required (such as PowerPoint slides). Remember, you will only have three minutes to pitch your solution to our panel of judges!

Deliverables: By the end of this stage, you will have:

  • Submitted your solution on our platform, including a brief description and any additional materials
  • Prepared your presentation for our Live Pitch Event beginning at 9:30 am

6th Check-In: Our Innovation Experts will be available from 6 am to 7 am!

To provide even further support, our Innovation Team has prepared a Design Thinking video series to walk you through each stage in more detail, which you will have access to before the event.

And remember – along the way, you will have support from your Mentor, an industry expert dedicated to providing your team with valuable knowledge and expertise.

And with that, you are now ready to disrupt the insurance industry!

We wish all our teams the best of luck for SummerHack 2020! We invite our community members to join the Live Pitch Event on Friday, July 31st at 9:30 am EDT to see the exciting solutions our teams of student and corporate innovations develop.

To receive an invite, please register here.

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The Recipe to Attract and Retain Young Talent

  • 4 organizations.
  • 17.5 hours of collaboration.
  • 55 perspectives surveyed.
  • 1 shared challenge.

Last week, we combined these ingredients to cook up a solution to attract and retain young talent. This was a challenge that many Senior Managers shared with us and are currently facing. As one Manager put it, “We are not doing enough to bring young talent into the industry.”

Our team set off to learn more using the Design Thinking methodology. This allowed the insurers to see the problem through the unique perspectives of the students and Managers it involved. To facilitate this, we surveyed over 55 Senior Managers and students from Canada and Germany to voice their opinions in a brief questionnaire.

“We expect that a certain percentage of young hires will turnover within a year or two,” another manager told us.

“I think Insurance is a lot of paperwork, accounting, and a lot of repeated work,” a young respondent wrote.

Clearly there were several obstacles at play — but where would our team of innovators begin?

The team decided to indulge the young talent perspective first. They explored the thoughts and emotions of young people when it came to job search methods, desired benefits, and office culture expectations. The highlights were then compared to responses from Senior Managers.

Along the way, our team uncovered a major gap. They mapped out benefits that students desired, then matched these answers to the benefits that Managers thought students wanted on their job offers. To everyone’s surprise, there was very little overlap, as shown below.

Armed with these surprising insights, our team ideated 55 ways to #BridgeTheGap in 5 minutes. Together, they voted on a single idea to develop and test during their time in our virtual Sprint. Our Senior UX/UI Designer, Adys Franco, worked with the team to whip up a prototype of their solution, which the team then tested. They first tested with two focus groups of university students, and the second was done with current HR experts with insurance backgrounds.

The solution is based on a program designed to attract and retain young talent by engaging the young hires from day one and inviting them to work with other departments in the organization. “New graduates will find the work environment less intimidating with the additional guidance and will now have the support they need,” a leader said during the testing session. “This will be very helpful to them!”

The team seasoned their solution using the feedback collected, and soon, it was time to virtually present their masterpiece in front of the Cookhouse Labs community. The response was warm and positive, and the presentation even invited a discussion around the gap in perceptions.

“We’re moving the curve in the right direction,” said a member of our audience. “If people begin to understand the business, they might begin to understand the possibilities within the industry for them.” A job well done and time well spent!

As we wrapped up the presentation, we asked our participants to reflect on their experience in our test kitchen.

“I liked the Sprint experience so much that I came back a second time,” a returning participant shared with the audience at the end. “I appreciate being able to explore the problem and I hope this issue is tackled down the road, because it is a real problem for the industry.”

“It’s amazing to think about where we began and how much we accomplished in such little time!” another participant said.

We’d like to thank the participants, survey respondents, and audience members for the time and insights they shared with us during the project. Our recipe proved to be a fan-favorite, and we’re excited to see what our next team cooks up!

Want to join the next batch of innovators? Sign up for our next virtual Sprint.

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#BridgeTheGap to Attract and Retain Young Talent

All over the world, members of the insurance community are asking the question, “How might we attract and retain young talent?”

We recruited a team of innovators to join our virtual co-creation Sprint and develop a solution to this shared challenge. While our team’s solution will be ready to present on Friday (which you’re invited to attend), we’ve compiled a few nuggets of insights we want to share with you to help you ideate your own way to #BridgeTheGap.

We surveyed a number of university students from Canada and Germany to better understand their approach to job searching. Below, we compare the top responses to insights from Senior Managers within our community.

Before we begin, here’s what we learned

We asked our student respondents to share 3 words they associated with the word ‘insurance’. The words we frequently received were ‘Health’, ‘Security’, ‘Necessity’, and ‘Safety’. As we learned, young professionals do not necessarily have negative perceptions of the insurance industry, based on the positive words our respondents submitted. They see insurance more from a perspective of what it offers!

The average acceptable length to stay within a job/company is 2 years, as we learned from our respondents. This was confirmed by Senior Managers, who shared with us that they generally expect new hires to turnover within 1 or 2 years.

In our final question, we asked respondents what an insurance organization must have for them to accept a job offer from it. Some of the responses we received were opportunities to grow, interesting work, good reputation, salary and benefits, and a supportive culture. Young professionals seek company cultures that are respectful, inclusive, and friendly. We encourage you to look into your office culture and ensure that you are providing a positive space for growth and collaboration.

So, what are some ways you can attract and retain young talent?

Venture into the Career Portal

Where Students Search: LinkedIn, Indeed, and university/college Career Portal websites

The Gap: Most Managers currently post jobs on LinkedIn, Indeed, and their company websites. There is an opportunity to collaborate with universities and colleges to post job opportunities on career portal websites, thereby reaching more students.

Connect with Candidates

What Students Care About: Great coworkers, security, and money

The Gap: Managers currently offer flexibility, security, and advancement opportunities. Introduce potential recruits to the great people in your organization and encourage a connection between

them. This will show recruits the human side of your company and will help you stand out from other job offers.

Offer the Right Benefits

What Students Want: Health insurance, mentorship, and an opportunity to apply and develop new skills

The Gap: Connect new hires to older employees during the onboarding process. These mentors should learn about the hires’ goals and work with the young talent to achieve these goals over the next few years. A great opportunity to embed one of the key characteristics on creativity and innovation – Empathy!

Young employees offer a fresh perspective to the insurance organizations they join, along with technical and analytical skills. These young recruits are the leaders of tomorrow and play a key role in the company’s succession planning.

By making these minor changes to your recruitment strategy, not only will you be able to attract young candidates, but you will also retain your new hires for a longer period of time.

And in the process, you will be able to #BridgeTheGap and #MakeInsuranceBetter!

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Why You Shouldn’t Offer Millennials Just a Job in Insurance!

A salesman sits across an elderly couple in a barely lit office. Just outside the office, other middle-aged salespeople push papers and sip stale coffee in grey cubicles. The salesman hardly blinks as he inks a rubber stamp, then presses the word “Denied” in red onto the cover of the couple’s cardboard file folder.

This isn’t an image of the insurance industry 60 years ago; it’s how the industry is seen today.

While this picture may not be accurate, it is the default assumption of younger generations. The insurance industry is seen as a dull one, where the day is spent sifting through papers and denying claims on repeat. A job in insurance is expected to be boring, unrewarding, and likely the end of one’s ambition.

Thanks to technological innovations, the industry is undergoing many changes. But the industry’s image has stayed the same over decades. The picture of cardboard folders and rubber stamps prevails, meaning the talent pool of Millennial insurers is a small and rapidly shrinking one.

Millennials clearly don’t want jobs in insurance, but how can that perception be changed?

Let’s start with that word – ‘Jobs’. While other industries are seen as exciting and innovative, insurance lags behind as the slow second, kept alive for sentimental reasons by older generations. Millennials don’t want jobs; they want meaningful, rewarding careers that allow them to have an impact on the world, and other industries offer them the opportunity to lead change.

Mindlessly pushing paper just doesn’t fit the bill.

Earlier, we asked how we can change Millennial perceptions of the industry. What we should really be asking is: why haven’t we asked the Millennials this question yet?

Insurers know that a career in insurance can be rewarding. After all, insurance is about protecting individuals and families from catastrophic losses. The entire industry is dedicated to having a positive impact on the community. But the industry needs Millennials to help bring it out of its barely lit office and into the exciting digital future that lies ahead.

In other words, the insurance industry needs to ask Millennials, “How can we do better?”

Think about it this way. In recent years, the industry has had an influx of cool technology, creating job openings in areas that didn’t exist before. Many products are looking to transition to online platforms in order to improve the user experience. There is a huge demand for experts with a better understanding of digital processes to lead the transition.

Well, who do we know that grew up with the Internet?

The answer to improving the Millennial perception of the insurance industry is collaboration. By offering Millennials a seat at the table, the industry will open up a dialogue on how to improve insurance and in turn, show Millennials that they have an impact. It’s a win-win situation; the industry creates a Millennial-friendly environment with innovative product offerings, and Millennials contribute their unique perspective.

So, don’t offer Millennials stale coffee and a ‘job’ in insurance. Create the opportunity to make a difference, and suddenly the industry has something of interest to offer the Net Generation.

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msg global and its innovation lab program Cookhouse Labs Privacy Policy

We at msg global solutions and our affiliates or programs (e.g. Cookhouse Labs) are committed to protecting your privacy. This Privacy Policy applies to our website and all of its associates websites (the “Websites”). This Privacy Policy governs our data collection, processing and usage practices. It also describes your choices regarding use, access and correction of your Personal Information. By using the Websites, you consent to the data practices described in this Privacy Policy. If you do not agree with the data practices described in this Privacy Policy, you should not use the Websites.

The terms of our privacy policy, which can be found below, is based on the ten principles set out the Canadian Standards Association’s Model Code for the Protection of Personal Information.

Ten Privacy Principles

Accountability: We are responsible for personal information under our control and we have designated individuals who are accountable for our compliance with these privacy principles.

Identifying Purposes: We shall disclose the purposes for which we collect your personal information either before or at the time the information is collected.

Consent: Your knowledge and consent is required for our collection, use or disclosure of your personal information, subject to certain exceptions set out in the law. Your consent may be expressed in writing, verbally, electronically, and in certain circumstances, may also be implied.

Limiting Collection: Your personal information shall only be collected by fair and lawful means, and will be limited to that which is necessary for the identified purposes.

Limiting Use, Disclosure and Retention: Your personal information may only be used or disclosed for the purposes for which it was collected, other purposes to which you have consented or if required by law. Your personal information shall be retained only as long as necessary for the fulfillment of identified purposes, or as required or permitted by law.

Accuracy: We shall use reasonable efforts to ensure that your personal information is accurate, complete and as up-to-date as is necessary for the purposes for which it is to be used.

Safeguards: We shall protect your personal information using security safeguards appropriate to the sensitivity of your information to prevent unwanted release, misuse or intrusion.

Openness: Information about our privacy policies and procedures for handling your personal information shall be made available to you.

Individual Access: Upon written request, you will be informed of the existence, use and disclosure of your personal information. In addition, you will be given access to your personal information, as permitted by law. You may also verify the accuracy and completeness of your personal information and, where appropriate, request that it be amended.

Inquiries and Concerns: You may contact us if you have any questions or concerns about our privacy policies and procedures.

We periodically update this Privacy Policy. We encourage you to review this Privacy Policy periodically.

Important Information

1.1. Changes to this Privacy Policy

We may update or replace this Privacy Policy from time to time by posting a new version online. You should check this page occasionally to review any changes. If we make any material changes we will notify you by posting the revised Privacy Policy on our Websites. This helps you to always be aware of what information we collect, how we use it and under what circumstances, if any, it is disclosed. Your continued use of the Websites and/or continued provision of Personal Information to us will be subject to the terms of the then-current Privacy Policy.

1.2. Contact Us

If you have any questions about this Privacy Policy or our treatment of the information you provide us, please write to us by email at: hello@cookhouselabs.com, or by postal mail to: Cookhouse Labs, 30-34 Duncan St, Toronto, Ontario, Canada M5H 1A1, Attn: Privacy.

Information We Collect

2.1. When You Visit our Websites

You are free to explore the Websites without providing any information about yourself. However, when you visit the Websites, we may request that you provide Personal Information about yourself and we will collect Navigational Information.

2.2. “Personal Information”

This refers to any information that you voluntarily submit to us through the use of our Websites, and that identifies you personally, including contact information, such as your name, e-mail address, company name, address, phone number, and other information about yourself or your business. Personal Information can also include information about any transactions, both free and paid, that you enter into on the Websites, and information about you that is available on the internet, such as from Facebook, LinkedIn, Twitter, Instagram and Google, or publicly available information that we acquire from service providers.

2.3. “Navigational Information”

This refers to information about your computer and your visits to this website such as your IP address, geographical location, browser type, referral source, length of visit and pages viewed. Please see section 4 the “Navigation Information” section, below.

2.4. Information About Individuals Under 18

The Websites are not intended for or targeted at individuals under 18, and we do not knowingly or intentionally collect information about individuals under 18. If you believe that we have collected information about an individual under 18, please contact us at:  hello@cookhouselabs.com, or by postal mail at: Cookhouse Labs, 30-34 Duncan Street , Toronto, Ontario, Canada M5H 1A1, Attention: Privacy, so that we may delete the information.

How We Use Information We Collect

3.1. We Never Sell Personal Information

We will never sell your Personal Information to any third party.

3.2. Use of Personal Information

In addition to the uses identified elsewhere in this Privacy Policy, we may use your Personal Information to: (a) improve your browsing experience by personalizing the Websites and to improve underlying marketing software; (b) send information to you which we think may be of interest to you by post, email, or other means; and (c) provide other companies with anonymized statistical information about our users — but this information will not be used to identify any individual user. We may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, we do not transfer your unique Personal Information to the third party. In addition, we may share data with trusted partners to contact you based on your request to receive such communications, help us perform statistical analysis, or provide customer support. Such third parties are prohibited from using your Personal Information except for these purposes, and they are required to maintain the confidentiality of your information.

3.3. Use of Navigational Information

We use Navigational Information to operate and improve the Websites and underlying marketing software. We may also use Navigational Information alone or in combination with Personal Information to provide you with personalized information about the Software Provider.

3.4. Customer Testimonials and Comments

We post customer testimonials and comments on our Websites, which may contain Personal Information. We obtain each customer’s consent via email prior to posting the customer’s name and testimonial.

3.4. Use of Credit Card Information

We do not directly collect credit card information from you. We use a third-party service provider to manage credit card processing. This service provider is not permitted to store, retain, or use information you provide except for the sole purpose of credit card processing on our behalf.

3.5. Service Providers

We employ other companies and people to provide services to visitors to our Websites, such as the use of underlying marketing software, and may need to share your information with them to provide information, products or services to you. Examples may include removing repetitive information from prospect lists, analyzing data, providing marketing assistance, processing credit card payments, supplementing the information you provide us in order to provide you with better service, and providing customer service. In all cases where we share your information with such agents, we explicitly require the agent to acknowledge and adhere to our privacy and customer data handling policies.

3.6. Security of your Personal Information

We use a variety of security technologies and procedures to help protect your Personal Information from unauthorized access, use or disclosure. We secure the Personal Information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. When sensitive Personal Information (such as geo-location data) is collected on our Websites and/or transmitted to other websites, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol.

If you have any questions about the security of your Personal Information, you can contact us at: hello@cookhouselabs.com, or by postal mail at: Cookhouse Labs, 30-34 Duncan Street, Toronto, Ontario, Canada M5H 1A1, Attention: Privacy.

3.7. Social Media Features

Our Websites include social media features (“Social Media Features”), such as the Facebook Like button, the Share This button or interactive mini-programs that run on our sites. These features may collect your IP address, which page you are visiting on our sites, and may set a cookie to enable the feature to function properly. Social Media Features are either hosted by a third party or hosted directly on our Websites. This Privacy Policy does not apply to these features.  Your interactions with these features are governed by the privacy policy and other policies of the companies providing them.

3.8. External Websites

Our Websites provide links to other websites. We do not control, and are not responsible for, the content or practices of these other websites. Our provision of such links does not constitute our endorsement of these other websites, their content, their owners, or their practices. This Privacy Policy does not apply to these other websites, which are subject to any privacy and other policies they may have.

3.9. Retention of Personal Information

We retain Personal Information that you provide us as long as we consider it potentially useful in contacting you about our services and products, or as needed to comply with our legal obligations, resolve disputes and enforce our agreements, and then we securely delete the information. We will delete this information from the servers at an earlier date if you so request, as described in the “Opting Out and Unsubscribing” section below.

If you have elected to receive marketing communications from us, we retain information about your marketing preferences for a reasonable period of time from the date you last expressed interest in our content, products, or services, such as when you last opened an email.  We retain information derived from cookies and other tracking technologies for a reasonable period of time from the date such information was created.

3.10. International Transfer of Information

To facilitate our global operations, we may transfer and access Personal Information from around the world, including Canada. This Privacy Policy shall apply even if we transfer Personal Information to other countries. We have taken appropriate safeguards to require that your Personal Information will remain protected.

3.11. Corporate Events

If we (or our assets) are acquired by another company, whether by merger, acquisition, bankruptcy or otherwise, that company would receive all information gathered on the Websites. In this event, you will be notified via email and/or a prominent notice on our Website, of any change in ownership, uses of your Personal Information, and choices you may have regarding your Personal Information.

3.12. Compelled Disclosure

We reserve the right to use or disclose your Personal Information if required by law or if we reasonably believe that use or disclosure is necessary to protect our rights; protect your safety or the safety of others; investigate fraud; or comply with a law, court order or legal process.

Navigational Information

4.1. Cookies

Cookhouse Labs use cookies or similar technologies to analyze trends, administer the Website, track users’ movements around the Website and to gather demographic information about our user base, as a whole.

We use “cookies” to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a web server. Cookies are not used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you. One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the web server that you have returned to a specific page. For example, if you personalize pages on our Websites, a cookie helps us to recall your specific information on subsequent visits. When you return to the same Website, the information you previously provided can be retrieved, so you can easily use the customized features.

You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Websites you visit. Cookhouse Labs keeps track of the Websites and pages you visit within Cookhouse Labs, in order to determine what portion of the Website is the most popular or most used. This data is used to deliver customized content and promotions within the Website to customers whose behavior indicates that they are interested in a particular subject area.

4.2. Log Files

We may collect demographic information, such as your postal or zip code, age, gender, preferences, interests and favorites using log files that are not associated with your name or other Personal Information. There is also information about your computer hardware and software that is automatically collected by us. This information can include: your IP address, browser type, domain names, internet service provider (ISP), the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, clickstream data, access times and referring website addresses. This information is used by Cookhouse Labs for marketing purposes, to maintain the quality of the Websites and to provide general statistics regarding use of the Website. For these purposes, we do link this automatically-collected data to Personal Information, such as name, email address, address and phone number.

4.3. Clear Gifs (Web Beacons/Web Bugs)

We employ a software technology called clear gifs (a.k.a. “web beacons” or “web bugs”), that help us better manage the Website by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of visitors to our Websites.  In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on web pages or in emails and are about the size of the period at the end of this sentence. We use clear gifs in our HTML-based emails to let us know which emails have been opened by recipients.  This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. We tie the information gathered by clear gifs in emails to our customers’ Personal Information. If you would like to opt-out of these emails, please see “Opting Out and Unsubscribing”.

4.5. Third Party Tracking Technologies

The use of cookies and web beacons by any tracking utility company is not covered by our Privacy Policy. We do not have access or control over these third party tracking technologies.

How to Access & Control Your Personal Data

5.1. Reviewing, Correcting and Removing Your Personal Information

Upon request Cookhouse Labs will provide you with information about whether we hold any of your Personal Information. You have the following rights with respect to that information:

To request access, correction, updates or deletion of your personal information;

To object to processing of your personal information;

To restrict processing of your personal information;

To request portability of your personal information; and

To opt out of being solicited by Cookhouse Labs,

To exercise any of these rights, please contact us at: hello@cookhouselabs.com, or by postal mail at: Cookhouse Labs, 30-34 Duncan Street, Toronto, Ontario, Canada M5H 1A1, Attention: Privacy. We will respond to your request to change, correct or delete your information within a reasonable timeframe, and notify you of the action we have taken.

If we have collected and process your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.

You have the right to complain to a data protection authority about our collection and use of your personal information.

5.2. Anti-Spam Policy

Our Acceptable Use Policy, at: www.cookhouselab.com/casl-acceptable-use, applies to us and, among other things, prohibits us from sending unsolicited commercial email in violation of applicable laws, and requires the inclusion of an “opt-out” mechanism in any commercial electronic messages that we send.

5.3. To Unsubscribe From Our Communications

You may unsubscribe from our marketing communications by clicking on the “unsubscribe” link located on the bottom of our commercial electronic messages, contacting us at: hello@cookhouselabs.com, or by postal mail at: Cookhouse Labs, 30-34 Duncan Street, Toronto, Ontario, Canada M5H 1A1, Attention: Privacy.

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