Partnering with the Insurance Industry to Support the Community

Over the course of 2 days, we provided small business owners with live access to expert knowledge, resources, and community support to aid them as they return #BackToBusiness during these challenging times. The session topics were selected based on key business areas that owners had expressed interest in learning more about. Our team of innovators has been working closely since April to bring this virtual event to life, and we’re happy to share that it was a success!  

To help you get caught up on the progress of this project, we’ve summarized some interesting facts about this event below: 

It all began with a Co-Creation Sprint 

In April, we brought members of the insurance industry together virtually to ask the question, “How might we come together to support the small business owners in the community?” 

Over the course of 4 afternoons, our innovators worked together using Design Thinking to develop an impactful solution to the challenges small business owners were facing in these difficult times. The team interviewed owners in Canada, the U.S., and Bermuda to understand the challenges in depth, and what they learned about was the fear, anxiety, and uncertainty small business owners experienced every day. During these interviews, the team uncovered a common challenge — while many owners sought vital information to develop their reopening strategy, such as Financial Planning, Marketing, and Insurance Coverage, very few of them were able to access expert knowledge due to budget constraints and lack of accessibility.  

The solution: Make the information accessible at no cost, truly from the core of supporting the community! 

We received truly generous support from the industry 

There’s a reason we call them Summit Partners, and not Sponsors! The entire event was organized by volunteers, promoted by Partners, and hosted by expert speakers looking to give back to the community. We’d like to give a special shout-out to Kasia Kraszewska, Nancy Kwan, and Marcel Hegglin for their dedication, support, and enthusiasm throughout the project! 

We’d also like to say a big thank-you to our Partners: 

The community loved it! 

The community shared incredible feedback, thanking our expert speakers for making the information easy to understand and for taking the time to answer questions from our audiences! 

“I appreciate the fact that our speaker was self-taught and candid,” one attendee wrote to us about the session, Build an Online Presence. “As a small business owner, financial resources are precious, and we need a practical approach. He was practical, informative and very helpful in responding to questions. A great presentation and very happy to have attended!” 

“Loved the whole talk,” another attendee shared after the session How to Launch a Product ended. “It was simple, effective and the speaker gave a clear and comprehensive explanation. Very refreshing to listen to her.” 

All of our survey respondents said that the information shared offered value in helping them get back to business. During the event, our registrations more than doubled as more business owners joined to obtain access our live and on-demand sessions! 

There’s more to come 

After the positive response we received, the team decided to continue to support the community by offering more live and on-demand sessions in the coming months! We’re excited to share that we already have expert speakers lined up on topics such as Cybersecurity and Legal, thanks to our newest Partners — more on this soon! 

There’s still time to join this community support initiative; click here to become a Back to Business Partner! 

Curious about the next phase of the Back to Business Summit project? Click here to subscribe to our newsletter and follow us on LinkedInFacebookTwitter, and Instagram for updates!