Recap: Our First Hybrid Event ft. University of Amsterdam!

Earlier this month, we ran our first-ever hybrid event in our Toronto Lab space! 

We were delighted to host an in-house day on November 3rd for a large group of students from the University of Amsterdam as part of the VSAE International Study Project 2021, where Actuarial and Econometrics students visited Toronto for a week to immerse themselves in the Canadian business world. 

Our team was very excited to welcome them — check out how we prepared the Lab space for our special guests below! 

The Setup

We had fun setting up the Lab for our special guests from The Netherlands!

As we continue to grow internationally, our team has been exploring opportunities to run hybrid events that allow participants to join both in-person and virtually. In 2020, we even invited students from the University of Applied Sciences in Würzburg-Schweinfurt, Germany (FHWS) to develop their own solution for a hybrid event model. Check out the cool robotic solution they came up with here

To test out our hybrid concept, our Lead Innovation Coach, Ibeth Ramos, led the day’s events remotely, while our Co-Founder Sven Roehl and our intern Niklas Bortzler were present in the Lab to greet the students and facilitate the on-ground activities. 

The Welcome

The student group arrived promptly at 9 AM and received a warm welcome from our in-house team. After they found their nametags and poured themselves a hot cup of coffee, the group settled in the main Lab space to begin their exciting day with us. 

Our Co-Founder Sven gave a brief introduction of Cookhouse Labs and msg global solutions, our parent company. Director of Cookhouse Labs Utrecht (The Netherlands), Rian de Heer, joined the introduction virtually from France to provide more insight into msg global solutions, beginning with the company’s origins in 1980 and how it grew to over 8500 employees in 28 countries today.  

Sven continued his presentation with a deeper dive into the history of the insurance industry, sharing challenges along the way and how Cookhouse Labs is playing a part to #MakeInsuranceBetter by facilitating innovation, collaboration, and co-creation. 

The Introduction

After a quick coffee break, Coach Ibeth gave the students a virtual introduction to Design Thinking, walking them through the fundamentals of the human-centered innovation methodology. The students were also introduced to her lovely puppies, who joined the session briefly as well! Then, they set off for a quick lunch break before they began to apply their learnings in a short sprint. 

The Sprint

The students were split into 4 teams and invited to tackle the challenge of how the insurance industry can help combat climate change. They began the first step of Design Thinking: Empathy, which required them to learn about current perspectives on insurance and climate change.  

During step two, Define, they mapped out their findings on a whiteboard empathy map. Using these key insights, the student teams defined a persona and created a journey map. For example, one team chose the persona of a 28-year-old salesperson who was inspired by a climate change documentary and mapped out the persona’s experience of getting in touch with their insurer to see how the organization could make a difference. 

Coach Ibeth continued to guide the teams, visiting each room virtually and interacting with the students as they moved to the next step, Design. The students ideated solutions they could develop within various timeframes, such as 1 week and 1 month.  

After voting on the top idea to develop, the teams dove into the next step, Create. Coach Ibeth had prepared special prototyping boxes for the students the day before their visit, with various fun materials to use during this stage, such as feathers, stickers, pipe cleaners, and popsicle sticks. She invited their inner child to come out and play, providing the space for them to express creativity and have fun. 

During the final step, Test, the teams presented their prototypes to each other, such as an information app and smartwatch to help customers monitor their carbon footprint. The presentations were creative, fun, and all unique — we were absolutely blown away!  

The Wrap-Up

As the clock struck 4:30 PM, we began to wrap up our in-house day with positive feedback and final comments. Co-Founder Sven and Coach Ibeth encouraged the students to always trust the Design Thinking process and to stay connected to our global community by joining future opportunities to co-create with insurance thought leaders. Our team then presented the students with special gifts ahead of the holiday season, and the whole group posed for a few photos before a little networking and final goodbyes. 

Before we concluded the day, we asked Michelle Mutsaers, who is a board member of the VSAE, to describe the in-house day experience: 

“During the in-house at Cookhouse Labs, our students learned to solve problems by using more creative and out-of-the-box thinking. The day was well-balanced with a short theoretical part and after that, immediately using this in practice. In short, it was a highly educational and fun day!” 

— Michelle Mutsaers, Board Member on the International Study Project Committee 2021 

A big thank-you to VSAE for spending a day in our innovation space, and to msg global solutions Canada for being the sponsor for the day! We enjoyed meeting and hosting the students and look forward to seeing all of you continue to achieve big things in the near future! 

Want to be the first to hear about our next young talent event? Join our community and receive updates directly to your inbox! 

StudentHack: Industry Wrap-Up

Our gift to you in these challenging times: Open and Free for Insurers, Reinsurers, Brokers, Insurance-Related Startups and Vendors, and Students.

The wrap up event will be live from 1 PM to 2:30 PM EDT 

This event will be open to the industry and all participants, as the top teams present their video pitches and participate in a live Q&A session. Our esteemed panel of judges will ask final questions about the solutions, before making the determinations and announcing the winners.

Event Format  

  • 2-day online hackathon + industry wrap up event  
  • Facilitated following Design Thinking methodology in breakout sessions   
  • StudentHack period: Thursday, April 29 and Friday, April 30, 2021  
  • The 2-day period will be held in EDT, from 9 AM to 5 PM  
  • Industry Wrap Up Event: Monday, May 3rd from 1 PM to 2:30 PM EDT  
      

Questions? 

Please do not hesitate to reach out to Insiya Meherally, our Community Manager, at insiya.meherally@cookhouselabs.com

StudentHack

Our gift to you in these challenging times: Open and Free for Insurers, Reinsurers, Brokers, Insurance-Related Startups and Vendors, and Students.

We are partnering with the Insurance Institute of Canada and Career Connections to present our inaugural student hackathon. 

We are inviting students from across Canada to come together for a friendly competition, a chance to meet and collaborate with P&C industry leaders and win prizes! 

Join us for 2 days of excitement as you try to solve an industry challenge by leveraging current and future AI and big data capabilities. 

Event Format  

  • 2-day online hackathon + industry wrap up event  
  • Facilitated following Design Thinking methodology in breakout sessions   
  • StudentHack period: Thursday, April 29 and Friday, April 30, 2021  
  • The 2-day period will be held in EDT, from 9 AM to 5 PM  
  • Industry Wrap Up Event: Monday, May 3rd from 1 PM to 2:30 PM EDT  
      

Questions? 

Please do not hesitate to reach out to Insiya Meherally, our Community Manager, at insiya.meherally@cookhouselabs.com

Recap: Meet the Cookhouse Labs Robot

1 challenge.

4 students.

200+ hours.

1 robotic solution.

Last week, we were excited to conclude our 5-month student project with a big reveal in front of a global audience of 50+ insurers. This marks the end of yet another successful collaboration with The University of Applied Sciences in Würzburg-Schweinfurt, Germany (FHWS), during which our student teams developed innovative solutions to our members’ (and our own) internal challenges. In case you missed our big global presentation on Friday, we’ve broken down our internal project into bite-sized pieces to help you catch up — check out the summary below:

The Challenge

Since lockdown began in March last year, we have been finding ways to make our in-person sessions more interactive and engaging despite the virtual gap. Today, virtual collaborations have become the New Normal, and we expect that after we have successfully overcome this pandemic, hybrid models (combining the virtual and in-person experiences) will be the future. We tasked a team of E-commerce and IT students to define solutions to keep innovators connected, despite being in different rooms, either at home or in the office.

The Process

Beginning October 2020, our students followed the Design Thinking methodology, guided by our certified innovation experts, to find ways to tackle our hybrid challenge. Typically, the FHWS student project is held in-person in our downtown Toronto lab space, but given the current situation, we conducted our sessions virtually for the first time. Our students interviewed our team members, partners, and customers to understand pain points and opportunities in the current virtual model. Through this process, our students identified one of the main challenges was difficulty in building trust and engaging communication with remote participants. Good ideas, they learned, often arise during coffee break discussions, and it is difficult to replicate this experience in a virtual model.

Our students asked, “How might we build trust and improve communication among participants on-site, remote participants, and the moderator during the whole project in a hybrid digital workshop?”

Together, the students ideated many potential solutions and narrowed it down to their top 2 choices, which they further developed into MVPs to present at the end of the project.

The Solutions

Having prepared prototypes of their solutions, our students proudly presented their ideas to our community on Friday. The solutions were:

1. Double Robots

By employing the use of self-driving video conferencing robots, the students allowed participants to feel more present in the Lab. These robots could be controlled via one’s keyboard arrow keys from anywhere in the world over a Wi-Fi network, and gave participants an opportunity to explore the physical space from the comfort of home. With video display on the attached iPads, this solution also overcame the barrier of joining coffee breaks, inviting discussion and ideation despite the physical distance.

2. The Cookhouse Socializing Box

This solution promised an unforgettable social experience, complete with ingredients to make a customized cocktail and a light pasta meal. The Box included the tools needed, such as a branded glass, apron, and even a wooden spoon! To complete the experience, participants would be brought into a virtual culinary class hosted by a Cookhouse Labs moderator, where they would create these dishes together while still being in their own kitchens. This worked to create a sense of community and would act as an icebreaker before the main workshop date.

At the end of the presentation, our audience had the opportunity to ask their own questions about the solutions. Undoubtedly, the Cookhouse Labs robot was a crowd pleaser and opened the floor for a discussion about the new hybrid experience we will soon launch.

While plans for our hybrid experience are currently underway, we wanted to invite you to participate in our next student project to be held in October 2021. If you have a challenge you would like our students to tackle, click here to learn more about our memberships and how you can get started with your very own student project!