Innovating to save Community Business During COVID-19

Innovation Project Summary Cookhouse LabS

Innovating to Save Community Business During COVID-19

How can the insurance industry support small businesses in the community during the COVID-19 pandemic?

12

HOURS

ONLINE

2020

8

ORGANIZATIONS

3

MVPs

Challenge

How might we encourage and guide small business owners with access to expert knowledge and community support, in order to give them peace of mind?

WHY?

Understanding small business owners’ concerns during COVID-19

SEE

SAY & DO

HEAR

THINK & FEEL

DISCOVERY

As business owners struggle to maintain a cash flow, they seek government financial assistance and alternative revenue streams.

What impact does the COVID-19 pandemic have on small businesses?

How can we help small businesses in our community to maintain a solid cash flow?

What resources (such as skills, tools etc.) do we have available to help small business on short notice?

SOLUTION

Together, the team listed 70 solutions and selected the final idea: a 3-day virtual speed consulting event in partnership with the Big 5 consulting firms.

1

SOCIAL MEDIA POSTS

Posts for Facebook, Instagram, and LinkedIn were designed to create awareness around the consulting event. “You are not alone,” the text read, and informed small business owners that the insurance organizations would soon announce their solution to help owners through these challenging times.

2

LANDING PAGE

A landing page prototype was created to provide more information about the consulting event. The page offered a countdown to the event start date and introduced the consultants who would be available during the sessions. Details on the event itinerary, a list of FAQs, and additional resources were included in the design, along with a registration section and contact form.

3

INTRODUCTION EMAIL

The team prepared an email to their small business clients to inform them of the upcoming virtual consulting event. The email was divided into sections that were dedicated to introducing the experts, offering event details, and providing information on the additional 1-on-1 consulting sessions that would be made available to these clients.

RESULTS

Over 4 afternoons, the team empathized with small business owners and understood in-depth the struggles and uncertainty they faced.

2

Empathy Maps

1

Customer Journey Map

21

Interview Questions

8

Customer Interviews

70

Initial Solutions

3

MVPs

1

Innovation Report

1

Project Presentation

PARTICIPANTS

We also offer intro sessions that provide insurance professionals with the opportunity to experience our Cookhouse Labs methodology and a sneak peek at what it’s like to co-create and collaborate with our global community. If you are not a Cookhouse Labs member and are interested in finding out more, check out our membership benefits!