Innovation Project Summary Cookhouse LabS
Innovating to Save Community Business During COVID-19
How can the insurance industry support small businesses in the community during the COVID-19 pandemic?
How might we encourage and guide small business owners with access to expert knowledge and community support, in order to give them peace of mind?
Understanding small business owners’ concerns during COVID-19
SAY & DO
THINK & FEEL
As business owners struggle to maintain a cash flow, they seek government financial assistance and alternative revenue streams.
What impact does the COVID-19 pandemic have on small businesses?
How can we help small businesses in our community to maintain a solid cash flow?
What resources (such as skills, tools etc.) do we have available to help small business on short notice?
Together, the team listed 70 solutions and selected the final idea: a 3-day virtual speed consulting event in partnership with the Big 5 consulting firms.
SOCIAL MEDIA POSTS
Posts for Facebook, Instagram, and LinkedIn were designed to create awareness around the consulting event. “You are not alone,” the text read, and informed small business owners that the insurance organizations would soon announce their solution to help owners through these challenging times.
The team prepared an email to their small business clients to inform them of the upcoming virtual consulting event. The email was divided into sections that were dedicated to introducing the experts, offering event details, and providing information on the additional 1-on-1 consulting sessions that would be made available to these clients.
Over 4 afternoons, the team empathized with small business owners and understood in-depth the struggles and uncertainty they faced.