How Can Insurers Contribute to Suicide Prevention Initiatives?

Innovation Project Summary Cookhouse Lab

How Can Insurers Contribute to Suicide Prevention Initiatives?

Addressing the issue of preventable suicides in the working population.

3

DAYS

LONDON

2018

8

COMPANIES

3

MVPs

Challenge

Identify triggers – that are visible to insurers​ – and support people with resources that will make a practical difference.

WHY?

Understanding those with Suicidal Thoughts

SEE

SAY & DO

HEAR

THINK & FEEL

DISCOVERY

How can insurers help both the insured and uninsured?

How can current insurer touch points be leveraged?

Can data and technology support our efforts?

Is it possible to help without communicating a hidden agenda?

Maximizing the use of technology will help recognize triggers and better support families with claims.

CONCEPTS

Maximizing the use of technology will help recognize triggers and better support families with claims.

1

A human touch

The solution is simple, but often those can be the most impactful: a handwritten card for the recipient of the claim after a suicide.

This solution provides a small, but personal touch, that humanises a currently formal touchpoint. The card includes information about how to seek help and self-care, and all information would be expertly screened.

Suicide prevention Solution01

2

Penguin Awareness Campaign

The penguin was chosen as the face of the campaign because of its caring nature, and survival in community. 30 Six-foot penguins would be placed around London, fitted with screens that would ask passers-by questions about how they feel, to raise awareness about mental health, and encouraging people to stop, think and interact.

The idea was inspired by best practices around the world showing how a simple question could distract those with suicidal thoughts from acting on them.

Suicide prevention Solution02

3

Insurance industry working group

Due to the interest of the team in taking this topic further as an industry, a working group was proposed to continue the efforts that the Cookhouse Lab had initiated.

The mission of the group is to catalyze actions within the insurance industry, targeted at contributing to suicide prevention initiatives. It will initially run for a 12-month period at which point a review will be held to determine whether or not to continue.

Suicide prevention Solution03

RESULTS

In this three-day sprint, the project team explored in depth this important, and emotive, societal issue.

2

Empathy Maps

1

Customer Journey Map

21

Ideation Questions

17

Lightning Demos

12

Initial Solutions

3

MVPs

1

Innovation Report

3

Project Presentations

PARTICIPANTS