Member Stories: Meet David from Argus

Member Stories David Simons

At Cookhouse Labs, we’ve worked closely with many members to successfully innovate within their organizations. In the next part of our Member Stories series, meet David Simons, Managing Director at Argus Group’s Center of Excellence. Read about David’s innovation journey below!

David, thank you for joining us today! Before we dive into your experience with the Lab, let’s start with a quick introduction of yourself and Argus.

 I am the Managing Director of Argus Group’s Center of Excellence, and Argus is a multiline financial services company. We have operations in Bermuda, Canada, Malta, and Gibraltar, and service customers in Bermuda, Malta, and Gibraltar. We have quite a broad range of services, such as P&C insurance, health insurance, life, pension, other financial products, annuities and so on, as well as other services, both B2B and B2C.

Our roots are in Bermuda; we’re a 70-year-old organization, and for the most part, we’ve operated in a very traditional way as a financial services company. We’re now at a point in our journey where we realize that the industry is moving beyond simply indemnifying its customers from risk, and are becoming more of a service company, truly addressing the needs of our customers. As we shift our operations (in the way we structure ourselves and the way we meet our clients), we’re really orienting around servicing a consumer’s needs. With that comes the need to innovate and invest in technology, people, and processes.

Where the Center of Excellence fits into that is that we’re a newly formed department within the company. Our remit is to be the voice of and to drive innovation at Argus, so we work with the departments to figure out ways to enhance innovation. Not simply focused on technology, but more broadly: how can we serve our customer’s needs in a better, more efficient, and more effective way?

That fits well into the next question: What inspired you to become an active participant at Cookhouse Labs?

Great question! As I mentioned, the Center of Excellence is a newly formed group within Argus that was set up in June of 2020. We recognized the need to change our product-focused approach, where we created a product and then found customers who wanted to buy that product.

Enter this whole concept of Design Thinking! We knew we needed to inject Design Thinking into the way we do business at Argus. After attending a couple of Cookhouse’s free Design Thinking trainings, we said, “This is an organization that really gets it”. Cookhouse promotes Design Thinking as an approach to product development, innovation, and generally meeting customers’ needs, but also promotes collaboration. There are some big, hefty challenges in our industry, and we don’t have to go at it alone. A Cookhouse Labs membership made a lot of sense because we wanted to partner with like-minded people to tackle some of these big challenges in a more collaborative way, and that’s what really inspired us to join.

Reflecting on the past year, what made you happiest during this collaboration with us?

It’s the people we’ve been engaging with at Cookhouse and through Cookhouse! For example, meeting other people that have joined various sessions, getting to hear their stories and their backgrounds. Specifically, Sven and Ibeth have been fantastic supports for us and what we’re trying to accomplish. They provided us with good guidance on how to think about some of the challenges that we’re trying to tackle. They gave us honest feedback, pointing out where we’re really going to struggle, and where/how we can make our lives easier. I would say that has been most rewarding of this experience.

In line with that, what about this experience has surprised you the most?

That’s a tough question. This experience has put a mirror in front of me to a degree, in the sense of representing Argus. It has really made me reflect on where we are today. As I spent more time in Design Thinking workshops and worked with Cookhouse, what surprised me was how logical these steps and techniques are, how much sense they make, and how doing things in any other way just doesn’t make sense. It made me think about our traditional product silos and product-lead approach to servicing our markets and about how almost inappropriate this approach is today. It was the recognition that we have to make some fundamental changes in order to maintain our relevance on an ongoing basis.

As you mentioned earlier, you’ve attended a few trainings and worked with us on projects during the past year. What has been your absolute favorite memory from this journey?

I’ve attended a couple of virtual workshops in 2020 and Argus has an ongoing student project that I keep hearing good things about. My favorite memory has been spending a lot of time with Sven and Ibeth in small group meetings. Together, we formulated an approach to building consensus amongst our leadership as Argus continues to develop our business strategy and create a modern strategy. Getting their insights has been very valuable and has led to some really rewarding conversations, especially when going back to share those insights with the leadership team and our CEO, who is very excited about this partnership with Cookhouse. Seeing this enthusiasm build up has created some positive experiences and good memories from our journey.

That’s great to hear! Reflecting further on your journey, what have you been able to achieve since you attended our trainings and participated in some of our projects?

Achieving a certain level of buy-in from our leadership has been a big achievement. It’s a very busy landscape of projects, initiatives, and efforts. Getting the buy-in that we need to create space to adopt some of the techniques that are espoused by Cookhouse — Design Thinking, Lean Startup, and so on — has been a good accomplishment. We’re at the early stages of our journey and while that buy-in might not sound tangible, it is foundational. To have achieved that in the midst of a very busy landscape, on top of which we’ve been dealing with the whole COVID challenge, has been a big accomplishment!

Congratulations, because often the most challenging part of a project is getting started! Based on your experience, would you recommend other innovators check out the Lab, and if yes, what trainings or events would you specifically recommend?

I definitely would! I’m sure there are still a lot of people who are looking at their business in a very traditional way. Everybody knows that we need to innovate now, but left to their own, many will innovate in a very incremental way. I think we need to make radical changes to our business and our industry. A partner like Cookhouse, and all the other partners that come along with Cookhouse, makes a lot of sense. You need like-minded people who are ready to tackle the challenges that are going to drive a radical transformation of this industry for it to remain relevant. Otherwise, there are other threats that are coming from outside of the industry that are going to figure out how to do it and they are going to take the market away from us, if we don’t do it ourselves. I don’t think society would benefit if suddenly, an external force came in and totally disrupted the insurance industry. Bringing our industry’s history and knowledge forward and delivering that with new and modern customer experiences — I think society would benefit from that more than just simply being disrupted by an attack.

Some may have heard of Design Thinking as a concept, but for me, attending a workshop was powerful. You don’t know what you’re experiencing or learning until you go through it. These tools and techniques are so simple, but you only see that on the backend after having gone through it. I would definitely recommend attending a Design Thinking workshop as a good intro to get into the space where you collaborate.

I remember a 2-day Design Thinking workshop, where the second day was more of a hands-on experience of building something with peers whom I met just the day before. That was really powerful: seeing how much we could do in such a short period of time and validating it by talking to real people and getting real customer insights. It was powerful learning, and I thought, “I should do that in everything I do”. Whether it’s an internally focused process or one that impacts our external customers, taking a customer-centric approach should be the only way to tackle those types of challenges.

Final question: Is there anything else you would like to add?

It’s nice to know that there are organizations that are not solely focused on their bottom line, but also recognize that there are some deep systemic challenges, and they need a different approach to tackling those. I really commend Cookhouse for their mission, and I think Argus is happy to be onboard and is looking forward to many more innovations as we move forward!

David, thank you so much for sharing your thoughts and experiences with us. We enjoyed collaborating with you and Argus Group in 2020 and we wish you all the best in 2021. We can’t wait to continue this collaboration with you in the New Year!

Will Customer Experience Be the Biggest Insurance Challenge of 2021?

It’s no secret that the insurance industry has historically been one of the slowest to adopt technology.  

The arrival of the pandemic last year propelled the insurance industry into a virtual era, causing insurers to scramble to adopt new technology and rethink the digital customer experience. However, the industry still faces many hurdles in this area, including: 

  • Distrust arising when customers learned their policies did not cover COVID-related health and business issues 
  • Frustration when customers could not easily contact insurers to answer their policy-related questions 
  • Disappointment in the delay to offer new insurance solutions to bridge the gap 
  • Anxious customers who now feel they are not covered for future emergencies 
  • Increased distance felt by customers who previously had negative insurance experiences, but now feel more disconnected from their providers due to the lack of coverage 

These hurdles, along with pre-existing negative perceptions of the overall industry, have put a spotlight on what may now be the industry’s biggest challenge in 2021: delivering an exceptional digital customer experience to retain those it promised to protect.  

Why Does It Matter? 

Insurance was born from community spirit, where many came together to protect the losses of a few individuals. Especially over the last century, this spirit has been lost in the pursuit of profitable business models and highly regulated market. Insurers have not generally succeeded in establishing a meaningful relationship with customers leading to loyalty, and without a massive turnaround in digital strategy, insurers risk losing customers and irreversibly damaging the industry’s reputation further.  

As last week’s court ruling in the UK shows, customers have spent months fighting insurers for pandemic coverage (in this case, to secure business interruption payments). The general sentiment in the market is not positive, and in an already-competitive landscape, insurers must do everything they can to ensure their customers have a better experience this year.  

Can an Improved Digital Experience Help? 

In short, yes, and it has already begun to show positive impact. Global market research company Ipsos recently surveyed 2,500 insurance customers from China, Hong Kong, Singapore, and Australia, and found that customers placed the highest value on the speed of processing policies and claims online when selecting a carrier. In places such as Australia, where purchasing a private health insurance policy is not optional, efforts to create a smooth and positive experience can reduce resentment in customers who view insurance as a forced expenditure.  

The challenge is to create a more personalized experience while employing digital platforms — after all, the objective is to preserve human interaction where it is most impactful. A good example of a personalized digital interaction is a video consultation with an advisor at the time of purchase, which allows new policyholders to get answers specific to their unique situations. On the other hand, removing the need for a wet signature will speed up the process favorably, and so replacing human interaction with a digital signature would prove effective in this case. 

So, Where Do I Begin? 

While the strategy will vary from organization to organization, we recommend starting by connecting with your customers and hearing their perspectives. How do customers feel about your organization’s current experience? What are they saying on social media and to customer service representatives? If this sounds familiar, it’s because this is Stage 1 of the Design Thinking methodology: Empathize. Often, customers are seen as numbers (or data) — numbers of calls answered, premiums calculated, or policies underwritten — and not human beings with unique lives, jobs, and dreams. When creating a strategy, is it important to consider those who will be most impacted; in this case, it is the customer.  

Collecting customer insights is another process where human interaction is impactful. Observing the customer’s body language and tone can provide additional insight into how the customer really feels and can help insurers identify specific areas of the current experience that may be distressing or difficult. Once those insights are available, it’s time to innovate! 

Perhaps 2021 will be the year that the industry can improve customer perceptions and prove that it is here to provide support and peace of mind. Will this be the year that insurers return to their community-driven roots? 

We will cross our fingers and wait to find out! 

Let us help you reinvent your digital customer experience. Check out our innovation consulting services, such as our Design Thinking Sprints, where our Certified Innovation Experts will guide your teams to develop a human-centered solution that satisfies what your customers actually want.  

Member Stories: Meet Tommy from Munich Re

Member Stories Tommy Kim

At Cookhouse Labs, we’ve worked closely with many members to successfully innovate within their organizations. In the first part of our Member Stories series, meet Tommy Kim, Senior Actuarial Analyst at Munich Re Company of Canada. Tommy is an active member of our global community and is a two-time winner of our Design Thinking ideathons in 2020!

Read about Tommy’s unique experience below!

Tommy, thank you for joining us today! We’d love to know how your journey began; what was the first Cookhouse Labs event that you attended?

That’s a great question! In early 2019, our Senior Executive members asked for volunteers to participate in a Design Thinking training. Even though I saw myself as a non-ordinary individual (I personally enjoy my thinking time, too), I wanted to be more structured. I thought, “How can I improve my thinking process?” Everyone has ideas, but there has to be a way for us to narrow down these ideas so that we can get close to executing them. That was my first session at Cookhouse Labs and I really enjoyed it. Not only did I enjoy working with the experts at Cookhouse Labs, but I also enjoyed working with representatives from other insurance organizations, who were awesome too. We were all there for one single reason — to make insurance better — and we just wanted to tailor it better by leveraging the Design Thinking process.

Thank you for sharing that! On the topic of collaboration, I imagine you’ve worked with many teams at the Lab since 2019. What was your best team experience?

I’m going to answer your question by saying that working with Ibeth (the Lead Innovation Coach) was the best team ever, and I guess that would be every session I’ve ever attended. The reason is that I am an introverted person, which means there are a lot of thoughts going around in my head. Introverts need a comfort zone to be more open to collaboration and for their ideas to be rolled out. I think building that trust is the most difficult part. Ibeth encouraged everyone to open up by making everyone laugh and sharing her life story. It helped everyone engage, and that was the most important component of my experience with Cookhouse Labs.  

What is your favorite memory from this past year of collaborating with us?

All the components were great, but it is really tough to pick just one. In my first hackathon (SummerHack 2020), I participated as a mentor and the 24-hour journey was awesome. But working with the folks at HSB Canada as a collaborative WinterHack 2020 team was awesome and one of my favorite memories, too. Of course, any help from you, Ibeth, and Sven is great. Not just the idea aspect of it, but also the content and patience. I can tell, from one human to another, that the team really does want to make insurance better and doesn’t treat it as “work”. All of these are my favorite memories from Cookhouse Labs.

That’s wonderful to hear, Tommy! Speaking of winning the ideathons, what have you been able to achieve since you started attending Cookhouse Labs innovation events? In other words, how has it helped you?

It might sound weird to say that, even though I have participated in the ideathons, I think the word “achievement” does not fit me. This is just me learning and going to different sessions. Maybe it’s just not the best timing for me to answer this question, because I think there is more to learn from Cookhouse Labs’ sessions and events. One day, if I actually contribute to making insurance better, only then will I be able to say that I achieved this. Right now, it’s too early for me to say anything!

Final question: Would you recommend Cookhouse Labs’ events to others, and if yes, which events would you recommend?

I would definitely recommend Cookhouse Labs training sessions, but if I had to pick one out of the many great trainings, I would pick Design Thinking. This is not only a matter of innovation itself; it can be applied to any sort of work and even your thinking process in your daily life, too. I thought about how you could make the best out of it. No one wants to make a mistake, right? Even when we get groceries, we do a price check and see where it’s from. There is caution with that thinking process, but there is no harm in learning an even better approach to apply to real life. So, I would definitely recommend the Design Thinking trainings.

Tommy, thank you so much for sharing your thoughts and experiences with us. We enjoyed collaborating with you and Munich Re Company of Canada in 2020 and we wish you all the best in 2021. We can’t wait to continue this collaboration with you in the New Year!

The Human Side of Innovation

The Human side

“The people who are crazy enough to think they can change the world are the ones who do.”

— Steve Jobs

Innovation is a word that has been used over and over in the last years. Everyone wants to be innovative; everyone wants to launch an innovative solution, and everyone wants innovation all around. The interesting part about these wants is that most people expecting innovation expect it fast, easy and comfortable, when really it requires patience, patience and patience! Innovation requires patience to move through the interviews and research phase; patience to embrace the failings during testing phases and learning how to accept feedback; and patience to step out of the comfort zone.

I have spoken to many people who visit our innovation lab and many mention the disappointment they have experienced when it comes to innovation, the frustration with the design methodologies and working with teams, and the pain of seeing ideas change over and over through testing phases. Yes! Not so pleasant descriptions. And these descriptions come from top down. It is no coincidence they first questions they ask are, “Can you help us get to an innovative place and help us understand what we are doing wrong?” and “Can you help our team understand why we are not coming up with innovative ideas?”.

Of course we can!

What is innovation about?

What does innovation mean to you? The most popular answers are new, fun, useful, building from something old and make it new. No matter which way we look at them, all the above require a set of fundamental steps like:

  • Research (to understand the problem and what already exists)
  • Listen with human-centric mindset (to understand the need)
  • Test (to understand usefulness) and
  • Remain open to change (to either create something new or shift on something that already exists)

In a nutshell, innovation is about being open to change based on research, testing, etc. And let’s be honest, that word “change” is not something that people are always excited to do, especially when there is uncertainty, which you know exists when working in innovation. Being open leads to accepting the fact that to create this amazing product, service, or idea, one must be prepared to change rapidly and often. And experiencing change leads, in most cases and at some point, to hitting a wall of (as most people relate to innovation) frustration and pain. But why the frustration and pain? And why, many times, giving up? Well, because we forget about the most important element in innovation. YOU!

What is the most forgotten and overlooked element in innovation?

The most forgotten element in the journey of creativity and creating something new is the HUMAN and all that comes with it. Let’s break it down:  we know that to be able to create something ground-breaking, we have to be open to uncertainty and change. We already know that for most of us humans, those words most often lead to fear. Then how can we expect to create anything revolutionary when we forget the human side of innovation? That involves you, the team member and/or you, the team leader and/or you, the decision maker. No matter what your role is in an innovative journey, you must be aware of your human side, which includes mindset, attitude, behaviors, and patterns. In summary, it asks that we remember that we are human and, based on our day and how we are feeling in the moment when we are working on our solutions, innovation and creativity will be impacted. Therefore, it is vital to remember this important fact – the human side.

How can one unlock and embrace the human side of innovation? Empathy and Courage

Empathy! Not only is it important to have empathy for customers when using creative methodologies, it is also vital to practice empathy with your team members and yourself. Empathy will organically create a safe place for creativity to show up and live.

Courage! Have the courage to trust the process; time and time again, we hear stories of creative minds solving problems and creating pioneering solutions. These creations happen when the team trust a process that is proven, even though the path to the answer is not clear, and when the team move past fear and doubt and into an uncomfortable place of trust.

In summary …

Accept that sometimes you and/or your team will have bad days, not because of the project or because of the team, but because you or one of the team members may be going through a challenging time on a personal level, or perhaps there are limiting beliefs that are blocking the flow of creativity. Perhaps it is the first time you allow yourself to trust a new process. Regardless of the reason why – the answer is patience.

 “Any change, even a change for the better, is always accompanied by discomforts.” 

— Arnold Bennett

Want more insights from our Lead Innovation Coach?

Join our upcoming free 1-hour Introduction to Design Thinking session, where Coach Ibeth will walk you through the first 2 key steps to get you moving to an innovative idea. Check out this session and other global opportunities on our 2021 Events Calendar here!

Startup Bites: Meet The Young Chefs (Part 4)

Startup bites: AskBrian

We’re excited to continue our series, “Startup Bites: Meet the Young Chefs”, where Co-Founder Sven Roehl sits down with founders of startups to chat about their exciting solutions and how they’re on track to make big waves in the insurance world.

In today’s blog, Sven sat down with Pavol Sikula, Founder and CEO of AskBrian. Check out the full interview below!

Experience the full interview — check out the recording above!

Welcome to our first interview of 2021! Pavol, we met recently through a mutual contact and found your new venture very interesting. Before we begin, tell us about yourself, your startup, and how you came up with the name AskBrian!

I’ve been in top management consulting in Munich, Germany for 15 years. My founding story is related to management consulting, where I saw some annoying recurring tasks that were a waste of talent and time. As technology became better and better, I started to automate many tasks in management consulting, but many of them are relevant to businesspeople in general.

Brian is a digital assistant for businesspeople, especially management consultants, who performs tasks 24/7. We called him Brian because it’s short, it’s easily recognizable because of the movie Life of Brian, it includes the letters used in AI, and it rhymes with “Brian the Brain”, which is what we call him internally.

Behind every story of a startup, there is a moment when someone says, “Okay, I’m going to quit my job, leave my life behind, and I’m going to start my own journey”. When was this moment for you?

One evening in 2017, some colleagues and I had to translate slides for a proposal we were working on. It was already late, and nobody had time or fun translating documents. This was the moment when I realized that AI translation has become so good that there must be a way to integrate the state-of-the-art translation service and enable full document translation. The technology was out there and all we had to do was make it accessible. We chose to do this via natural language, where Brian uses human communication channels (like email) to perform tasks. This evening and this journey have driven my path in the last three years.

For the first two years, I worked on Brian in parallel to my regular job, thanks to the support of Stern Stewart & Co. where I participated in their startup program. But I realized working at nights and on weekends is not enough if you really want to become successful. In January 2020, I left my amazing job in consultancy to follow this dream because I kept thinking, “I have to do it, I can’t think about anything else”. It has started to pay out in the form of impressed users of Brian!

What challenges did you face while growing your business?

As I started to experiment the backbone technology, there were basic challenges such as how to get the Chrome browser on a notebook, which was not allowed for data protection reasons. There have been technical challenges, such as finding a way to make multiple data sources and digital services available via human language. We wondered if it was possible for a machine to understand what a user wants and to deliver presentations and to adjust documents.

We don’t only have technical challenges: the biggest one is managing human expectations. What is real? What is fake? Sometimes people think that Brian is a program that can answer any question and complete any task, but that’s not the case. We are managing expectations, making them real, and showing what the technology can do.

Along with challenges come highlights, so what are some moments that really stood out to you? What was the moment when you thought you made the right decision to launch AskBrian?

One highlight I celebrated hugely was when Brian translated his first PowerPoint presentation without mistakes. This was on a Wednesday at 1 o’clock in the morning. After many months, we finally did it and I was so happy that I drank champagne at breakfast!

Another moment came at the end of 2019. I googled “AI Forbes” and wrote to the first author to ask if they would write about us, and it worked out! They wrote a case study about AskBrian and it was cool to have reached a point where Forbes would write about us.

One more highlight was in May 2020, where despite COVID-19 we managed to close our first financing round. Even though DAX was down by 40% at the time we asked our angels to invest, I think it was one of our biggest achievements. To achieve that, we showed really positive traction in the usage of our service.

It looks like your company is doing well and you’re making great progress in your journey! Where do you see your business in 2-3 years? What’s your vision?

Of course, we want to impress our users! I hope hundreds of thousands of users will use Brian’s services, and that we will teach Brian cool new skills to perform. I hope he will be capable of tasks we cannot even imagine today. I’m very excited to see what Brian will be capable of in 3 years, because we always take state-of-the-art technology and build it into Brian. In 2025, we want to have one million users. It’s an ambitious target, but we believe we can do it!

Starting a new venture is all about partnerships, so we’d love to know about your experience with collaborating with larger organizations!

Our current target market is consultants, from one-man shops up to the Big 4 with 250,000 employees approximately. What we see is that there is no real correlation in the speed of processing in these organizations. Sometimes, consultancies with 20 people are as difficult to approach as a Big 4 company. This is in the area of consultancy, where the companies by nature are entrepreneurial, dynamic, and open for innovation, because they must deliver what they teach their clients. In the area of corporates, it’s kind of difficult to get through to the purchasing department and to get all the approvals you need. Therefore, we prefer to start with in-house consultancies and bring them on as friends and supporters. Then, we get into corporates through this channel and become available for employees in large corporations. We have to get 2.5% of the early adopters, and from there on, I believe we will succeed step-by-step in convincing more and more companies to work with us.

Moving to the insurance market, how can Brian benefit insurers?

Where we see potential is in the area of Claims Management, which is an area that requires high capacity, high intensity of human work, and costs a lot of human time and resources. In the area of document handling, Brian can help with translation and conversion of documents or reports from different languages into your targeted language using PDF or other formats. Brian can significantly accelerate the process, reduce the cost, and improve the quality of the assessment of claims of individual companies.

As a startup from outside the insurance industry, how can collaborating with organizations or ecosystems like Cookhouse Labs bring value to your journey?

What I find amazing about your Lab is that you are a platform where innovators from the industry meet young and wild companies with crazy ideas. It’s a great place for innovators to meet the market and the market can meet the newest ideas, and I believe that both parties can benefit a lot.

For a startup, it is quite difficult to find the innovators within companies. People working with innovation labs like Cookhouse Labs are people who want to find ideas, further develop, learn and get inspired, and want to get things done. You meet people who are searching for new ideas and that’s why I find it so interesting to work with you!

Final question: What advice can you give to aspiring entrepreneurs who want to follow in your footsteps?

I find a lot of people have great ideas, but I think 95% of them don’t move forward with their ideas. My recommendation would be this: if you are crazy about an idea, if the idea doesn’t let you sleep, then just do it! Beware that it is extremely hard to progress, but if you are crazy about an idea, then just do it. It is connected with certain risks, especially if you have been in your profession for multiple years or you have a lot to lose financially. However, the learning will be extremely rewarding and will turn into something. So, if you are crazy about an idea, then just start working on it!

That’s valuable advice, Pavol! Thank you for sharing some great insights about AskBrian. We’ll definitely stay connected to you and your journey and definitely celebrate your first million users with a bottle of champagne!

Want to learn more about how you can leverage Brian’s 24 skills in the New Year?

Join our upcoming free webinar “Food for Thought: AI-Powered Brian Rocks Consulting. What About Insurance?” on Tuesday, January 26, 2021. In the webinar, Pavol will share more details about Brian’s relevance to the insurance industry, with a deep dive into claims management.

Click here to secure your spot!

Global Innovation and Collaboration: What to Expect in 2021

As we approach the end of 2020, one of the questions we frequently hear is, “What do you see on the horizon of 2021?” 

The answer: A whole new year of opportunities to innovate, collaborate, and network with like-minded thought leaders around the world! 

We’re delighted to share that our 2021 Events Calendar is now live, chock-full of exclusive innovation events for our global members! Whether you’re curious about our innovation Masterclasses or interested in experiencing a Design Thinking sprint yourself, there’s something for everyone in our 2021 menu — so let’s dive deeper into what we’ve got planned for the New Year. 

Before We Begin… 

At Cookhouse Labs, we have a lot to be thankful for. We wanted to say ‘Thank You’ to our community for supporting us on our global journey to #MakeInsuranceBetter. As a token of our appreciation, we’re offering a 50% Virtual Discount on our Annual Memberships! The offer expires on December 31st, 2020, with Memberships starting at only $250 CAD monthly — don’t miss the exclusive opportunity to innovate with our global network of member organizations in 2021! 

Customized Innovation Consulting Services 

Since 2007, we’ve been mastering co-innovation and co-creation at Cookhouse Labs. Our experts have enabled 50+ organizations to become innovation anticipators, designing their own futures. We are happy to announce our new specials — a menu of virtual innovation services that cater to your individual organization’s co-creation needs. Whether you choose from our Innovation Masterclasses, Sprints, or Tools, there is something on the menu to satisfy everyone’s taste buds! 

Our members receive a special 25% discount on our consulting services; check out the full list of services here

Open Co-Creation Sprints 

Experience Design Thinking in action in our week-long co-creation projects!  

Collaborate with other members as you tackle key challenges in the insurance industry. Our Certified Innovation Experts will guide you through the 5 stages of the Design Thinking methodology and support you as you build your MVP. At the end of the project, pitch your solution to an audience of your colleagues and global industry experts! 

Wondering what our innovation sprint experience is like? Check out some of our previous project infographics and recap blogs — for example, this blog on The Recipe to Attract and Retain Young Talent

Exclusive Access to Young Talent 2021/22 Projects 

Every year, Cookhouse Labs invites its members to work with a team of E-commerce and IT students to specifically tackle one of their business challenges. Over the course of 1 semester (and up to 250 hours), each student team will work exclusively with our member organizations in guided Design Thinking sprints, facilitated by Cookhouse Labs innovation experts. 

Are you interested in your own guided global student project dedicated to tackling a challenge in your organization?   

Get in touch with our Innovation Team to become a member! 

All-new Innovation Masterclasses 

Join our Innovation Team for virtual Masterclasses on a variety of useful innovation methodologies to apply to your organization! Here are some of the sessions our members can attend: 

Design Thinking 
Solve real industry problems by developing customer-focused solutions in a short amount of time! Use this methodology to innovate quickly, channel creativity and when used correctly, save a significant amount of time and money when launching new products or services. 

Google Sprint 
Tackle critical business challenges, validate product/service ideas, and test your prototypes in this five-day process that any team can use! 

Lean Startup 
Identify what your customers really want and get your products into their hands faster with this tried-and-tested, cost-effective innovation methodology!  

Design Tools 
Learn the fundamentals of design theory to help turn your ideas into MVPs — then try your hand at building your own Lo-Fi mockup under the guidance of our Senior UX/UI Consultant!  

Train the Trainer 
Add new styles of facilitating, communicating, presenting, and telling stories to engage your project participants!  

Brand-New Food for Thought Series 

Stay up-to-date with the latest InsurTech trends, hear valuable insights from industry trailblazers, and discover up-and-coming startups in our brand-new webinar series! Every session will focus on a current industry topic and feature a special innovator with intriguing stories and experience to share with our community. Our first webinar will be held in January 2021 — keep an eye on our LinkedIn page to find out who next month’s guest speaker will be! 

Exciting Global Design Thinking Ideathons 

We’re back with our much-anticipated global ideathons!  

Preparations are currently underway for our SummerHack 2021: Global Design Thinking Ideathon and our 24-Hour Global WinterHack 2021 — and we’re looking forward to welcoming insurers, startups, vendors and students from around the world back into our innovation space! Whether you’re joining us as a SummerHack corporate team or mentoring a WinterHack team of young talent, there’s experience to gain and big prizes to win in these fun races against the clock! 

If you missed the excitement of our last ideathon, we recommend taking a look at a summary of the event — click here to access the blog, “WinterHack 2020: A Global Race To Digitize Insurance”. 

We’re excited to begin another year of global innovation and collaboration with our community! Our first event of the year is our free Introduction to Design Tools” session on January 14th, 2021, where we share key components when creating a prototype and what 2 key items to look for when choosing the right tool. We invite you to check out the events listed above and other perks of becoming a Cookhouse Labs Member — hurry, our 50% Holiday Discount ends December 31st, 2020! 

From all of us at Cookhouse Labs, we wish you a safe and wonderful holiday — and we can’t wait to see you in the New Year! 

Google Sprint Masterclass

Explore what you can accomplish using Google Sprint and learn how to ensure you keep solving problems in just five days

Google Sprint is a methodology that uses the understanding of Design Thinking and helps you solve complex problems in five days. The process is strategically designed so that solutions are defined within an equivalent of a working week, and same as with Design Thinking saving money and time.

Join this workshop to learn another design methodology that you can implement in your daily projects.

  • By the end of the one-day Google Sprint Workshop, you will be able to:
  • Understand what Google Sprint is
  • Recognize the differences between Lean Startup, Cookhouse Labs methodology and Google Sprint
  • Learn when you can use this methodology to make the most of it
  • Identify the benefits of a Google Sprint
  • Practice the methodology and receive feedback on the spot

How can I join?

This training is exclusively for members of Cookhouse Labs. Here’s how you can get started with your Cookhouse Labs membership!

Location

Online, virtual

WinterHack 2020: A Global Race to #MakeInsuranceBetter [Part 2]

WinterHack 2020 Winner Team

Last week, I had the pleasure of chatting with WinterHack 2020 Winner, Team EMIL-Hannover Re. I asked Dr. Lorenz Kemper (Hannover Re) and Henrik Dittmar (EMIL Group Gmbh) to share behind-the-scenes stories and advice from their WinterHack 2020 experience — check out the full interview below!

Team EMIL-Hannover Re, congratulations on your huge success at WinterHack 2020! Before we dive into the event, let’s do a quick round of introductions first.

Lorenz: I have been working as a Data Scientist at Hannover Re for 2 years now. Just recently, I became the first member of the Hannover Re Digital Accelerator, where I am responsible for the technical aspects in a team that works with insurers, digital insurers, and InsurTechs to get them going globally.

Henrik: I am the Head of Product at EMIL Group. We’re a technology company that helps insurance companies quickly launch innovative products.


Thank you for the introductions! We’d love to know, what inspired you to join WinterHack 2020?

Lorenz: When I heard about WinterHack, I thought it was a great place to meet like-minded people and network to meet possible corporate partners from other parts of the InsurTech industry, such as a primary insurer or technology provider.

Henrik: Since we provide software for insurers and reinsurers, it’s essential for us to collaborate with them and see how they are thinking, especially when it comes to innovation. Networking, of course, is a motivator, but we really want to know how insurers and reinsurers approach innovation.

Speaking of collaboration, this was your first time meeting one another. How did you connect and how was the experience of working together?

Lorenz: We hit it off on a personal note very quickly. We actually met before the event for a quick call to get to know one another and to get on the same page. We talked about our backgrounds and our goals for the event, and in that initial call, we decided we wanted to have fun but also win the competition!

Henrik: It was a fun 2 days, which has a lot to do with the team. In our case, that meant Lorenz as our teammate! We started out on the same page and worked well from the beginning, which was really nice.

It’s always great hearing about successful collaborations! Diving into your solution now, which of the 4 challenges did you choose to tackle and what was your idea?

Lorenz: This is a funny story — the jury panel thought we were tackling the challenge of loneliness for the elderly, but what we were really focusing on was digital subscription models!

Henrik: Our solution was an app that integrates many tools and services from around the digital world and makes them accessible to senior citizens, so I understand how the confusion happened! It was all about combining these easy-to-use services in an app as an entryway into the digital world for senior citizens.

How was your experience using Design Thinking to develop this solution?

Lorenz: Design Thinking was a good way to encourage customer-centric thinking, especially because none of us are a customer group. We used Design Thinking to empathize with the customer, but we actually didn’t use all of the tools. We cherry-picked within the toolbox of Design Thinking to select the best tools that would help us reach our goal, such as the Persona, Empathy Map, and Journey Map, and decided very quickly what product we wanted to pitch.

Henrik: The target group focus in the Design Thinking approach is very essential in today’s world, especially when it comes to innovation and developing something the target group actually wants. It was very helpful for us to get into the mindset of the user group and start from there. Our general approach was to get to the prototyping stage very early, and so we chose the tools that went along with that. We wanted to create the solution quickly and test it by having the prototype ready, creating a landing page, and seeing how people would react when they saw the page, which is how we chose to validate it.

On that note, what else do you believe contributed to your overall success at WinterHack 2020?

Lorenz: Because we were a small team, we were really quick and well-coordinated. Everyone took charge of certain tasks quickly and owned them. We were very clear on who was responsible for each task and relied on them to do a great job.

Henrik: Our focus on prototyping the solution early helped us create something that in the end, when the judges saw it, conveyed the usefulness of the idea in real-life. As much of a bubble as these 2 days were, that’s what they were trying to evaluate — how much would this idea make sense outside of this context?

Looking back at the event, how would you describe your overall experience?

Lorenz: For me, it was fun and broadened my perspective in many ways. I was surprised at how much we were able to get done in 2 days. I was also quite surprised that we were able to hit a personal note even though we had never met before! This was new to me, because I felt this year that it would be difficult to really connect with other people via Zoom, but I think we were able to do that quite effectively. It was a big learning for me!

Henrik: There was a lot to do in 2 days and we worked through it quite well as a team, which made it really enjoyable. Our skillsets matched up very well with all of the tasks we had to do!

As you know, at Cookhouse Labs our mission is to #MakeInsuranceBetter for everyone! How do you think your solution and events like WinterHack 2020 help achieve this?

Lorenz: In a way, our product has the same characteristics as what makes insurance better. Our product aims to bring technology to the elderly, who typically are not the primary users of technology but could benefit from it. Technology can improve their lives and make things much easier for them. In the same way, the industry is not typically the first to take up digital ideas and technology. However, it is an industry that is predestined to make use of technology, and in this way, we can make insurance better.

Henrik: Historically, insurance has been a slow industry, especially when it comes to product innovation. It takes a very long time to launch an insurance product. Changing this mindset is one thing that events like WinterHack encourage, and this is our goal at EMIL, too. We want to make it technologically possible to launch new products, but this only works if we can bring the insurers we work with into the mindset to launch new products quickly. These types of industry events create the sensibility for innovation in a short time and make the process of quickly launching new products possible.

Team EMIL-Hannover Re, thank you for an insightful interview and congratulations once again on your big win at WinterHack 2020. We wish you the best and hope to see this collaboration continue in the future!

Curious about our next big global Ideathon in 2021? Stay updated on the details by signing up for our newsletter and following us on LinkedIn!

24-Hour Global WinterHack 2021 [Nov 18-19]

Our gift to you in these challenging times: Open and Free for Insurers, Reinsurers, Brokers, Insurance-Related Startups and Vendors, and Students.

Last year, we hosted our first virtual global 24-hour hackathon, SummerHack 2020. After the overwhelmingly positive response, we’re excited to announce we’re back with WinterHack 2021!  

Who can attend? 

  • Academia and insurance organizations from all over the world! Each team must have between 3 to 5 participants to compete in this Hackathon 
  • Insurers and Brokers who are unable to provide a full team can instead become mentors, providing industry expertise to a student team. In this case, our event team will assign an insurance organization to a student team 

How does it work? 

  • Register your team using the registration form below, and we will get back to you with further details 
  • Prior to the Hackathon, you will receive access to prep material and your team’s unique communications channel 
  • During the event, our facilitators will guide you through the Hackathon process and will provide valuable information, templates, and support on how to apply the Design Thinking methodology to drive the best results for your solution 
  • You will receive the challenge at the beginning of the Hackathon 
  • At the end of the Hackathon, each team will present their solution in a joint final presentation to a wider global audience, and the winning team will be selected and announced by our committee of insurers 

When is the Hackathon? 

  • Start: Wednesday, November 18th, at 8 am EST 
  • End: Thursday November 19th, at 9 am EST 
  • Final Presentations: Thursday, November 19th, at 9.30 am EST 

What’s in it for you? 

  • Learn the Design Thinking methodology, as well as how you can apply it 
  • Gain tips and tricks from certified experts featured in our virtual Masterclasses 
  • Show your skills and impress our judges with your team’s extraordinary results 
  • Build Lo-fi prototypes to show the opportunities of IoT insurance 
  • Connect with experienced innovators (local and international) 
  • The achievement of conquering a 24-Hour Hackathon! 

What’s the prize? 

To be announced soon! 

How do I join?  

  • Enter your email address below to join our mailing list — we will send you updates on our upcoming events and how to join the excitement! 

Other questions? 

Please do not hesitate to reach out to Insiya Meherally, our Community Manager, at insiya.meherally@cookhouselabs.com

WinterHack 2021: Final Pitch Event

Our gift to you in these challenging times: Open and Free for Insurers, Reinsurers, Brokers, Insurance-Related Startups and Vendors, and Students.

Last year, we hosted our first virtual global 24-hour hackathon, SummerHack 2020. After the overwhelmingly positive response, we’re excited to announce we’re back with WinterHack 2021!