Last week, we were excited to conclude our 5-month student project with a big reveal in front of a global audience of 50+ insurers. This marks the end of yet another successful collaboration with The University of Applied Sciences in Würzburg-Schweinfurt, Germany (FHWS), during which our student teams developed innovative solutions to our members’ (and our own) internal challenges. In case you missed our big global presentation on Friday, we’ve broken down our internal project into bite-sized pieces to help you catch up — check out the summary below:
Since lockdown began in March last year, we have been finding ways to make our in-person sessions more interactive and engaging despite the virtual gap. Today, virtual collaborations have become the New Normal, and we expect that after we have successfully overcome this pandemic, hybrid models (combining the virtual and in-person experiences) will be the future. We tasked a team of E-commerce and IT students to define solutions to keep innovators connected, despite being in different rooms, either at home or in the office.
Beginning October 2020, our students followed the Design Thinking methodology, guided by our certified innovation experts, to find ways to tackle our hybrid challenge. Typically, the FHWS student project is held in-person in our downtown Toronto lab space, but given the current situation, we conducted our sessions virtually for the first time. Our students interviewed our team members, partners, and customers to understand pain points and opportunities in the current virtual model. Through this process, our students identified one of the main challenges was difficulty in building trust and engaging communication with remote participants. Good ideas, they learned, often arise during coffee break discussions, and it is difficult to replicate this experience in a virtual model.
Our students asked, “How might we build trust and improve communication among participants on-site, remote participants, and the moderator during the whole project in a hybrid digital workshop?”
Together, the students ideated many potential solutions and narrowed it down to their top 2 choices, which they further developed into MVPs to present at the end of the project.
Having prepared prototypes of their solutions, our students proudly presented their ideas to our community on Friday. The solutions were:
1. Double Robots
By employing the use of self-driving video conferencing robots, the students allowed participants to feel more present in the Lab. These robots could be controlled via one’s keyboard arrow keys from anywhere in the world over a Wi-Fi network, and gave participants an opportunity to explore the physical space from the comfort of home. With video display on the attached iPads, this solution also overcame the barrier of joining coffee breaks, inviting discussion and ideation despite the physical distance.
2. The Cookhouse Socializing Box
This solution promised an unforgettable social experience, complete with ingredients to make a customized cocktail and a light pasta meal. The Box included the tools needed, such as a branded glass, apron, and even a wooden spoon! To complete the experience, participants would be brought into a virtual culinary class hosted by a Cookhouse Labs moderator, where they would create these dishes together while still being in their own kitchens. This worked to create a sense of community and would act as an icebreaker before the main workshop date.
At the end of the presentation, our audience had the opportunity to ask their own questions about the solutions. Undoubtedly, the Cookhouse Labs robot was a crowd pleaser and opened the floor for a discussion about the new hybrid experience we will soon launch.
While plans for our hybrid experience are currently underway, we wanted to invite you to participate in our next student project to be held in October 2021. If you have a challenge you would like our students to tackle, click here to learn more about our memberships and how you can get started with your very own student project!
The topic of attracting and retaining young talent to the insurance industry has been around for years — in fact, we even ran a project on it last year. In the past, many insurers would turn to campus events (such as career fairs) to find the leaders of tomorrow. However, this search has become more difficult in a virtual world, full of technological distractions and disconnect. In the case of insurance, an industry that is seen as old-fashioned and traditional, the challenge of engaging young talent has only increased tenfold.
In a virtual world where human beings have been reduced to images on a screen, how can one truly connect with the right person for the job?
At Cookhouse Labs, we’re all about human-centered design and connection. That’s why this week we’re excited to offer our top 3 tips to help you find young talent in a virtual world!
Tip #1: Check Out the Chat Section
You read that correct — we recommend attending external industry events to find engaged young professionals. For example, a frequently overlooked area is the chat section of webinars, where young attendees often ask thoughtful questions. By reaching out to these attendees on LinkedIn for a virtual coffee chat, you can informally screen them and determine if they would be a great fit for your organization.
We spoke to several recruiters and found that all of them preferred passionate candidates, even if slightly underqualified. One of the best ways to assess this passion is through interaction, so we encourage you to put aside your stack of resumes and join a virtual industry event or two!
Tip #2: Discover Passion in the Pitch
The most passionate young professionals always find a way to stay involved with the global industry, even if they’re on another continent, through online projects and competitions. A virtual world offers the opportunity to discover a future leader in a whole different country, sans travel expenses. This type of candidate can bring a fresh perspective and resources into your project team, which may currently consist entirely of local members.
If you’re wondering how to begin connecting with global young talent, you’re in luck! This Friday, we’re hosting our Young Talent 20/21 Final Pitch Event in collaboration with the University of Applied Sciences in Wurzburg-Schweinfurt, Germany. Our team of students has been working on a new way for Cookhouse Labs to innovate in a hybrid model with participants both in the physical lab space and joining us virtually. The team will be revealing their solution at the pitch event — click here to meet them and see their results!
Tip #3: Join Them in the Sandbox
How can you assess if a candidate will be a perfect fit for an upcoming project?
Easy — give it a try!
Many virtual events simulate the experience of working together on a project by connecting students to organizations and tasking them with solving a challenge. For example, at our upcoming SummerHack 2021, you will have access to our pool of passionate students and can invite candidates of interest to join your insurance team for the 2-day competition. By working together in this guided ideathon to tackle a real industry challenge, you will have the opportunity to see how your chosen candidates fit within your project team and assess their personalities and work styles.
To start forming your team and meeting young talent, click here!
So, there you have it — our top 3 tips to bridge the virtual gap and connect with global young talent. By making the extra effort to scout these young professionals, you’re likely to find the most passionate, thoughtful, and engaged candidates for your next project!
During the spring of 2020, we took on the industry challenge of Collaborating with Startups — read more about it here. Although the team chose to focus on one pain point, let’s go over what works best (what startups appreciate most) when collaborating with large insurance organizations.
1. Shared Vision
Startups are often founded on the basis of customer needs that are unfulfilled in the market. Founders are often so inspired by their discoveries that they are willing to take bigger risks and try new things than the average established organization. As we spoke to several startups during our sprint, we uncovered that a common element founders sought in their partnerships was a shared vision. Without this, they told us, their large insurance counterparts were less willing to take risks and less open to big ideas and possibilities.
As you seek out a startup partner to collaborate with, openly discuss your vision and goals for the collaboration beforehand. Finding a perfect fit will lead to a powerful partnership, so be sure to align on these topics early on! And make sure you, yourself, are clear on that vision, what is flexible and what is non-negotiable.
Many of our startup interviewees felt that large carriers had long internal bureaucratic processes that slowed the partnership down. One of our founders even told us the story of an unpleasant experience she had with a partner organization. While trying to arrange a meeting, she noticed the partner frequently rescheduled until a month passed by. The reason for rescheduling? An unavailable conference room! Such obstacles can delay the overall time to market, and we found this was a common pain point for startups.
When structuring your collaboration model, be sure to agree on a timeline that makes both partners feel respected and accommodated. This will create a positive experience and lead to faster outcomes that can secure potential future collaborations. Even more, be clear as to why you are rescheduling. On this example, the experience could have been better if the partner would have been clear about the why, the startup founder could have also helped out, maybe she had access to a meeting room. Remember, in all relationships, communication is key.
3. Strong Communication
This area is so vital, that it’s worth mentioning again. Often startups get lost in insurers’ long bureaucratic processes and are excluded from early strategy discussions. When they are finally brought in, many key decisions have already been made that do not align with the startups’ goals and visions. Our interviewees cited strong communication and inclusion as one of the most important elements, as this consideration made them feel supported and respected by carriers.
Including these partners early on will build trust in the relationship and create a win-win outcome for everyone involved. We highly encourage you to discuss a suitable communications strategy to ensure a smooth collaboration experience! And respect that strategy.
And there you have it. We are part of an industry where we are often looking to partner up, support or even found a new startup. Now you have some insights on what is needed to make sure your partnership or own creation heads to success!
Join our summit! Who knows – the startup you’ve been looking for just might be there. To learn more about how you can get involved in the summit, reach out to us by clicking here!
Let me share a brief summary of a story from my perspective. It all started on March 13, 2020. That was when I was informed that I no longer needed to go to our Lab space in Toronto and that suddenly, I needed to ideate on how to we were going to deliver our planned activities for the next three months in a virtual space. AH! Sound familiar? Perhaps you don’t deliver trainings or facilitate sprints, but you also had to redesign how you presented to your clients, how internal meetings were going to take place, even how your workspace was going to look and how you were going to share space with your new colleagues (spouse, pets, children, etc.). In other words, change all, or as I prefer to say, redesign.
So how has the current situation impacted me personally as an Innovation Coach? Here are ways in which I have used my Innovation Coach skills to get me through these times:
Embrace creative mindset
From day one, it was obvious that I needed to put my creative mindset to work. I was expected to redesign our programs and how we delivered them while ensuring our participating members still had a pleasant Cookhouse Labs experience. It was an opportunity to let go of all limiting beliefs and get to creating ideas and putting them to test. Sometimes I was afraid of failure, but I knew that the biggest failure would be to not show up.
Dance with change
Most of us hide from change and try to avoid it. In my area of work, what I am passionate about – creativity and solution-focused mindset — change is the constant that keeps showing up in all aspects of my life. Instead of avoiding it, I choose to create a song with it and dance to the melody. Dancing with change allows me to see the situation from different angles as I continue to move. Can you see how that is possible? How are you choosing to dance? At what speed? And which partners are you bringing along to the journey?
As solution-focused as I am, there was a point when I realized no one actually has an idea of when things are “going back to some normality”. That realization invited me to choose between fighting that feeling of uncertainty and feeling angry, sad, frustrated OR accepting that uncertainty had become the only certain thing around me. Accepting this fact made it easier for me to flow and look at life as many opportunities because it allowed me to play with one of my favorite two words – WHAT IF? And if you have been on our campus, you know that ‘What If’ is a door to creativity and ideation. Accepting uncertainty, asking what if, and staying solution-focused definitely made my daily work more fluid.
Connection, connection, connection
These current times have definitely highlighted the importance of staying connected. And in the world of innovation, connections are vital because it is how we can collaborate and in our Lab, it is how we can co-create. After seeing and hearing many of our participating members share how much they miss being in their offices, it really invited the opportunity to reach out more often and stay in touch with our community, which leads to our continued purpose to #MakeInsuranceBetter as a community.
I invite you to reflect on how these times have impacted you, changed your habits, expectations and/or ways of working. But most important, as an innovator, how have these times invited you to expand and develop your innovative skills?
I’d love to hear from you and read how you are levering these changes for your growth.
It’s no secret that the insurance industry has historically been one of the slowest to adopt technology.
The arrival of the pandemic last year propelled the insurance industry into a virtual era, causing insurers to scramble to adopt new technology and rethink the digital customer experience. However, the industry still faces many hurdles in this area, including:
Distrust arising when customers learned their policies did not cover COVID-related health and business issues
Frustration when customers could not easily contact insurers to answer their policy-related questions
Disappointment in the delay to offer new insurance solutions to bridge the gap
Anxious customers who now feel they are not covered for future emergencies
Increased distance felt by customers who previously had negative insurance experiences, but now feel more disconnected from their providers due to the lack of coverage
These hurdles, along with pre-existing negative perceptions of the overall industry, have put a spotlight on what may now be the industry’s biggest challenge in 2021: delivering an exceptional digital customer experience to retain those it promised to protect.
Why Does It Matter?
Insurance was born from community spirit, where many came together to protect the losses of a few individuals. Especially over the last century, this spirit has been lost in the pursuit of profitable business models and highly regulated market. Insurers have not generally succeeded in establishing a meaningful relationship with customers leading to loyalty, and without a massive turnaround in digital strategy, insurers risk losing customers and irreversibly damaging the industry’s reputation further.
As last week’s court ruling in the UK shows, customers have spent months fighting insurers for pandemic coverage (in this case, to secure business interruption payments). The general sentiment in the market is not positive, and in an already-competitive landscape, insurers must do everything they can to ensure their customers have a better experience this year.
Can an Improved Digital Experience Help?
In short, yes, and it has already begun to show positive impact. Global market research company Ipsos recently surveyed 2,500 insurance customers from China, Hong Kong, Singapore, and Australia, and found that customers placed the highest value on the speed of processing policies and claims online when selecting a carrier. In places such as Australia, where purchasing a private health insurance policy is not optional, efforts to create a smooth and positive experience can reduce resentment in customers who view insurance as a forced expenditure.
The challenge is to create a more personalized experience while employing digital platforms — after all, the objective is to preserve human interaction where it is most impactful. A good example of a personalized digital interaction is a video consultation with an advisor at the time of purchase, which allows new policyholders to get answers specific to their unique situations. On the other hand, removing the need for a wet signature will speed up the process favorably, and so replacing human interaction with a digital signature would prove effective in this case.
So, Where Do I Begin?
While the strategy will vary from organization to organization, we recommend starting by connecting with your customers and hearing their perspectives. How do customers feel about your organization’s current experience? What are they saying on social media and to customer service representatives? If this sounds familiar, it’s because this is Stage 1 of the Design Thinking methodology: Empathize. Often, customers are seen as numbers (or data) — numbers of calls answered, premiums calculated, or policies underwritten — and not human beings with unique lives, jobs, and dreams. When creating a strategy, is it important to consider those who will be most impacted; in this case, it is the customer.
Collecting customer insights is another process where human interaction is impactful. Observing the customer’s body language and tone can provide additional insight into how the customer really feels and can help insurers identify specific areas of the current experience that may be distressing or difficult. Once those insights are available, it’s time to innovate!
Perhaps 2021 will be the year that the industry can improve customer perceptions and prove that it is here to provide support and peace of mind. Will this be the year that insurers return to their community-driven roots?
We will cross our fingers and wait to find out!
Let us help you reinvent your digital customer experience. Check out our innovation consulting services, such as our Design Thinking Sprints, where our Certified Innovation Experts will guide your teams to develop a human-centered solution that satisfies what your customers actually want.
“The people who are crazy enough to think they can change the world are the ones who do.”
— Steve Jobs
Innovation is a word that has been used over and over in the last years. Everyone wants to be innovative; everyone wants to launch an innovative solution, and everyone wants innovation all around. The interesting part about these wants is that most people expecting innovation expect it fast, easy and comfortable, when really it requires patience, patience and patience! Innovation requires patience to move through the interviews and research phase; patience to embrace the failings during testing phases and learning how to accept feedback; and patience to step out of the comfort zone.
I have spoken to many people who visit our innovation lab and many mention the disappointment they have experienced when it comes to innovation, the frustration with the design methodologies and working with teams, and the pain of seeing ideas change over and over through testing phases. Yes! Not so pleasant descriptions. And these descriptions come from top down. It is no coincidence they first questions they ask are, “Can you help us get to an innovative place and help us understand what we are doing wrong?” and “Can you help our team understand why we are not coming up with innovative ideas?”.
Of course we can!
What is innovation about?
What does innovation mean to you? The most popular answers are new, fun, useful, building from something old and make it new. No matter which way we look at them, all the above require a set of fundamental steps like:
Research (to understand the problem and what already exists)
Listen with human-centric mindset (to understand the need)
Test (to understand usefulness) and
Remain open to change (to either create something new or shift on something that already exists)
In a nutshell, innovation is about being open to change based on research, testing, etc. And let’s be honest, that word “change” is not something that people are always excited to do, especially when there is uncertainty, which you know exists when working in innovation. Being open leads to accepting the fact that to create this amazing product, service, or idea, one must be prepared to change rapidly and often. And experiencing change leads, in most cases and at some point, to hitting a wall of (as most people relate to innovation) frustration and pain. But why the frustration and pain? And why, many times, giving up? Well, because we forget about the most important element in innovation. YOU!
What is the most forgotten and overlooked element in innovation?
The most forgotten element in the journey of creativity and creating something new is the HUMAN and all that comes with it. Let’s break it down: we know that to be able to create something ground-breaking, we have to be open to uncertainty and change. We already know that for most of us humans, those words most often lead to fear. Then how can we expect to create anything revolutionary when we forget the human side of innovation? That involves you, the team member and/or you, the team leader and/or you, the decision maker. No matter what your role is in an innovative journey, you must be aware of your human side, which includes mindset, attitude, behaviors, and patterns. In summary, it asks that we remember that we are human and, based on our day and how we are feeling in the moment when we are working on our solutions, innovation and creativity will be impacted. Therefore, it is vital to remember this important fact – the human side.
How can one unlock and embrace the human side of innovation? Empathy and Courage
Empathy! Not only is it important to have empathy for customers when using creative methodologies, it is also vital to practice empathy with your team members and yourself. Empathy will organically create a safe place for creativity to show up and live.
Courage! Have the courage to trust the process; time and time again, we hear stories of creative minds solving problems and creating pioneering solutions. These creations happen when the team trust a process that is proven, even though the path to the answer is not clear, and when the team move past fear and doubt and into an uncomfortable place of trust.
In summary …
Accept that sometimes you and/or your team will have bad days, not because of the project or because of the team, but because you or one of the team members may be going through a challenging time on a personal level, or perhaps there are limiting beliefs that are blocking the flow of creativity. Perhaps it is the first time you allow yourself to trust a new process. Regardless of the reason why – the answer is patience.
“Any change, even a change for the better, is always accompanied by discomforts.”
— Arnold Bennett
Want more insights from our Lead Innovation Coach?
Join our upcoming free 1-hour Introduction to Design Thinking session, where Coach Ibeth will walk you through the first 2 key steps to get you moving to an innovative idea. Check out this session and other global opportunities on our 2021 Events Calendar here!
Last week, I had the pleasure of chatting with WinterHack 2020 Winner, Team EMIL-Hannover Re. I asked Dr. Lorenz Kemper (Hannover Re) and Henrik Dittmar (EMIL Group Gmbh) to share behind-the-scenes stories and advice from their WinterHack 2020 experience — check out the full interview below!
Team EMIL-Hannover Re, congratulations on your huge success at WinterHack 2020! Before we dive into the event, let’s do a quick round of introductions first.
Lorenz: I have been working as a Data Scientist at Hannover Re for 2 years now. Just recently, I became the first member of the Hannover Re Digital Accelerator, where I am responsible for the technical aspects in a team that works with insurers, digital insurers, and InsurTechs to get them going globally.
Henrik: I am the Head of Product at EMIL Group. We’re a technology company that helps insurance companies quickly launch innovative products.
Thank you for the introductions! We’d love to know, what inspired you to join WinterHack 2020?
Lorenz: When I heard about WinterHack, I thought it was a great place to meet like-minded people and network to meet possible corporate partners from other parts of the InsurTech industry, such as a primary insurer or technology provider.
Henrik: Since we provide software for insurers and reinsurers, it’s essential for us to collaborate with them and see how they are thinking, especially when it comes to innovation. Networking, of course, is a motivator, but we really want to know how insurers and reinsurers approach innovation.
Speaking of collaboration, this was your first time meeting one another. How did you connect and how was the experience of working together?
Lorenz: We hit it off on a personal note very quickly. We actually met before the event for a quick call to get to know one another and to get on the same page. We talked about our backgrounds and our goals for the event, and in that initial call, we decided we wanted to have fun but also win the competition!
Henrik: It was a fun 2 days, which has a lot to do with the team. In our case, that meant Lorenz as our teammate! We started out on the same page and worked well from the beginning, which was really nice.
It’s always great hearing about successful collaborations! Diving into your solution now, which of the 4 challenges did you choose to tackle and what was your idea?
Lorenz: This is a funny story — the jury panel thought we were tackling the challenge of loneliness for the elderly, but what we were really focusing on was digital subscription models!
Henrik: Our solution was an app that integrates many tools and services from around the digital world and makes them accessible to senior citizens, so I understand how the confusion happened! It was all about combining these easy-to-use services in an app as an entryway into the digital world for senior citizens.
How was your experience using Design Thinking to develop this solution?
Lorenz: Design Thinking was a good way to encourage customer-centric thinking, especially because none of us are a customer group. We used Design Thinking to empathize with the customer, but we actually didn’t use all of the tools. We cherry-picked within the toolbox of Design Thinking to select the best tools that would help us reach our goal, such as the Persona, Empathy Map, and Journey Map, and decided very quickly what product we wanted to pitch.
Henrik: The target group focus in the Design Thinking approach is very essential in today’s world, especially when it comes to innovation and developing something the target group actually wants. It was very helpful for us to get into the mindset of the user group and start from there. Our general approach was to get to the prototyping stage very early, and so we chose the tools that went along with that. We wanted to create the solution quickly and test it by having the prototype ready, creating a landing page, and seeing how people would react when they saw the page, which is how we chose to validate it.
On that note, what else do you believe contributed to your overall success at WinterHack 2020?
Lorenz: Because we were a small team, we were really quick and well-coordinated. Everyone took charge of certain tasks quickly and owned them. We were very clear on who was responsible for each task and relied on them to do a great job.
Henrik: Our focus on prototyping the solution early helped us create something that in the end, when the judges saw it, conveyed the usefulness of the idea in real-life. As much of a bubble as these 2 days were, that’s what they were trying to evaluate — how much would this idea make sense outside of this context?
Looking back at the event, how would you describe your overall experience?
Lorenz: For me, it was fun and broadened my perspective in many ways. I was surprised at how much we were able to get done in 2 days. I was also quite surprised that we were able to hit a personal note even though we had never met before! This was new to me, because I felt this year that it would be difficult to really connect with other people via Zoom, but I think we were able to do that quite effectively. It was a big learning for me!
Henrik: There was a lot to do in 2 days and we worked through it quite well as a team, which made it really enjoyable. Our skillsets matched up very well with all of the tasks we had to do!
As you know, at Cookhouse Labs our mission is to #MakeInsuranceBetter for everyone! How do you think your solution and events like WinterHack 2020 help achieve this?
Lorenz: In a way, our product has the same characteristics as what makes insurance better. Our product aims to bring technology to the elderly, who typically are not the primary users of technology but could benefit from it. Technology can improve their lives and make things much easier for them. In the same way, the industry is not typically the first to take up digital ideas and technology. However, it is an industry that is predestined to make use of technology, and in this way, we can make insurance better.
Henrik: Historically, insurance has been a slow industry, especially when it comes to product innovation. It takes a very long time to launch an insurance product. Changing this mindset is one thing that events like WinterHack encourage, and this is our goal at EMIL, too. We want to make it technologically possible to launch new products, but this only works if we can bring the insurers we work with into the mindset to launch new products quickly. These types of industry events create the sensibility for innovation in a short time and make the process of quickly launching new products possible.
Team EMIL-Hannover Re, thank you for an insightful interview and congratulations once again on your big win at WinterHack 2020. We wish you the best and hope to see this collaboration continue in the future!
Curious about our next big global Ideathon in 2021? Stay updated on the details by signing up for our newsletter and following us on LinkedIn!
Last week, I had the pleasure of sitting down with WinterHack 2020 Runner-Up, Team Munich Re. I chatted with Abhishek Gupta, Calvin Choi, Joanna A., Salman Ghaffar, and Tommy Kim about the process of developing their innovative solution and invited them to reflect on their experience and success at the global ideathon.
Team Munich Re, congratulations on your big win! Before we begin, let’s start with a quick intro. What can you tell us about yourselves in 30 seconds?
Abhishek: I’m a Business Development Manager for IoT in the Applied Technology Division at HSB Canada. I focus on commercializing sensor and IoT technology here in Canada, which includes water, temp, and pipe sensors.
Calvin: I’m a Data Analyst within the Client Company Management Team at HSB Canada. My role involves assisting Client Company Managers with data to build compelling stories about why clients should work with us.
Joanna: I’m a Marketing Communications Specialist at HSB Canada with a focus on branding and digital marketing. It’s been a rewarding journey for me as a marketer, being part of a team that encourages intrapreneurship, and a company that’s innovative, technologically driven, forward thinking, and people focused.
Salman: I also work in the Applied Technology Division at HSB Canada as an IoT Operations Specialist. We bring solutions from the U.S. to implement in the Canadian market, and my responsibility is to ensure everything goes smoothly, from bringing in the solution hardware to installing it at client locations.
Tommy: I’m from Munich Re Company of Canada, which is a life, property, and casualty business. My current role is a Senior Actuarial Analyst from the Pricing team, and my day-to-day responsibilities include supporting the Reinsurance business with actuarial services.
Great, thank you for the introductions! We’d love to know, how did you come together and what inspired you to join WinterHack 2020?
Abhishek: I was looking for an amazing and super talented team with lots of brainpower! I came across one of our champions from MRoC, Tommy Kim, who is great to work with. I found more talented people from our organization: Calvin, who is a new member of HSB Canada and was very excited about the ideathon; Salman, who is our IoT Specialist and is incredibly talented; and Joanna, who brought everything together from a marketing perspective.
Calvin: What motivated me was the space for people to come together to innovate in the insurance industry. If you think about it, the industry has always been resistant to innovation and change, so if there’s an opportunity to work with like-minded people on innovative ideas and solutions that can help develop the industry, I’m all for it.
Joanna: Abhishek was putting together a team to represent Munich Re at WinterHack 2020 and he reached out. The theme “Digital Ecosystems” was a huge driver for me to join the team. As a marketer, I’m always thinking of innovative and better ways to do business, so it was a good fit.
Salman: I’ve been a part of QHacks, which is hosted by Queens University, so I understood how hackathons work. Considering WinterHack 2020 was going to be held remotely, I was a little inquisitive as well about how it would go, and that motivated me to participate.
Tommy: What inspired me to join was the passion from my colleagues. It’s always difficult for an individual to get something done, but the synergy that Abhi brought into one team was definitely a great inspiration.
That’s awesome! Let’s dive further into the event: Which of the 4 challenges did you choose to tackle and how did you decide?
Abhishek: We chose the first challenge, which was to reduce isolation and loneliness for elderly people. It was quite a deliberation process — we spent about 60% of our workday just on choosing the challenge! We created a matrix with parameters and every single team member scored the challenges from 1 to 5 based on these parameters. We used a weighted average to select the challenge we were going to work on. We realized later on that everyone on our team is very empathetic, when we all understood pain points for the elderly and how our solution can really help them.
Tommy: I really love the fact that we were able to share our thoughts and visions for each challenge. It’s fantastic that Abhi proposed the matrix we used, because at the end, we were very objective in how we selected a challenge.
Could you describe your experience using Design Thinking to develop your solution?
Abhishek: Design Thinking is a different way of thinking when creating a product, and as a team, we understood how important it was. I’d say Calvin and Salman did an incredible job creating a customer journey map that detailed each point in the journey. Salman shared with us that his mother’s age is similar to our Persona, and his understanding of her experience really helped us.
Calvin: We really focused on being empathetic to what the customer journey would look like. On the other hand, we also focused on practicality and how the company could benefit from a product like ours. We made sure to empathize with both sides when designing this product.
Joanna: Design Thinking is the way to go. You simply can’t develop a solution without empathizing with your customer, and building on that is key. Design Thinking flows in that direction. It’s logical and efficient.
Salman: My mother is a single parent who is a similar age and I’ve seen her struggles and how she feels about technology at this age, and it was really helpful in drafting our journey map. We wanted to address those needs and bring the human touch to our solution, because at the end of the day, technology cannot replace the human touch.
What do you believe contributed to your success at WinterHack 2020?
Abhishek: The biggest factor behind our success was bringing together amazing people. Joanna brought her marketing perspective to create a credible product offering. Calvin and Salman had a streamlined approach to empathizing with the customer and creating the journey map. Tommy brought his actuarial skills, and he was very focused on the commercialization aspect and feasibility of our idea. It was all about bringing together the synergies of different talented people.
Calvin: We all tried to see things from each other’s point of view. We took the time to listen to and understand everyone’s ideas. I think that also contributed hugely to our success.
Salman: I agree completely — all the credit goes to the team. This is one of the best team experiences I’ve ever had. Everyone brought in their skillsets while remaining open-minded and respectful towards others’ ideas. If there was a difference in opinion, we used thoughtful discussions to sort through the pros and cons of each idea and to decide on the best way forward.
Tommy: What worked well was the synergy based on trust and open-mindedness. I also have to upsell the support we got from Cookhouse Labs: the templates guided us in the right direction on how to develop and present our solution in the end, so thank you!
How would you describe your overall WinterHack 2020 experience?
Abhishek: It’s been fabulous! Previously, we had an opportunity to participate in the SummerHack, which was again a wonderful experience. WinterHack, I would say, was a notch higher for us because when everyone came together, we fit like a glove. Even though we all came from different experiences and backgrounds, everyone was respectful and open-minded. I also have to say that the event was amazingly organized by Cookhouse Labs. You gave us all the design templates and guidance we needed, and I really want to thank the whole team for helping us along the way.
Calvin: It was a lot of fun for me, because we were on the same page and everyone was very encouraging. I would say, though, that at the end it got a little stressful, because we raced to get everything done on time. Cookhouse Labs did a great job making this a very seamless and smooth process, and even when we got to the Final Pitch Event, I had a great time listening to everyone’s pitches. I noticed some pitches applied cultural aspects from the region the team was in, and this international aspect was cool to see.
Salman: Spending two days together almost felt like a family! It was a wonderful experience, and we had a lot of fun. When signing up for WinterHack, I was curious about the entirely virtual experience and how it would be managed. Cookhouse Labs did an amazing job with sharing resources and guiding teams through all the steps, so thank you!
Tommy: Having judges with a lot of professional expertise and knowledge was great. Also, the event format was virtual, which was a nice experience to be part of. Before COVID-19, I would have never thought of being part of a virtual competition because I would have wanted to feel the synergy and energy within the same room and in-person. However, virtual collaboration was not a barrier for our team, which was a wonderful experience.
How do you think your solution and events like this help #MakeInsuranceBetter?
Abhishek: Using methodologies like Design Thinking promotes lateral thinking, and the time crunch fosters and accelerates the kind of thinking needed to create a viable product. At the end of the day, something we create here has the potential to become a real insurance product. We observed the judges’ interest and our organization’s enthusiasm for this idea, which means this idea could very soon become a real product offering.
Calvin: Insurance products, with respect to P&C or personal lines, are generally similar across the industry. How can companies set themselves apart from the rest? Usually, this is through value-adds that they can provide to policyholders. When companies want to compete for customers, they need to think of these creative value-adds to provide to policyholders. The product we came up with is a nice example of a value-add that a home or life insurer can provide, and this can set them apart from other insurers. This is what makes the difference between one company and another.
Joanna: Events like this open the floor for thinking outside the box and innovating, and when you combine innovation with Design Thinking and its focus on empathy, you make insurance better.
Salman: I’m a strong advocate for using technology to push the envelope further. What we see is that the insurance industry is late to adopt technological trends. An event like this helps to change this perception and helps companies in the ecosystem realize the importance of technology in improving their products for the end-user. Even further, it helps adopt these technological solutions and advance the industry as a whole.
Tommy: The perspective towards the insurance industry is that it is very reactive, not proactive. These events encourage the industry to become proactive and offering meaningful services to customers, which is progress.
Team Munich Re, thank you so much for sharing your insights with our readers and congratulations once again on your big win at WinterHack 2020. We wish you the best going forward and hope to see your solution come to life as a real product offering in the near future!
Curious about our next big global Ideathon in 2021? Stay updated on the details by signing up for our newsletter and following us on LinkedIn!
Over the course of 2 days, we provided small business owners withlive access to expert knowledge, resources, and community support to aid them as they return #BackToBusiness during these challenging times. The session topics were selected based on key business areas that owners had expressed interest in learning more about. Our team of innovators has been working closely since April to bring this virtual event to life, and we’re happy to share that it was a success!
To help you get caught up on the progress of this project, we’ve summarized some interesting facts about this event below:
It all began with a Co-Creation Sprint
In April, we brought members of the insurance industry together virtually to ask the question, “How might we come together to support the small business owners in the community?”
Over the course of 4 afternoons, our innovators worked together using Design Thinking to develop an impactful solution to the challenges small business owners were facing in these difficult times. The team interviewed owners in Canada, the U.S., and Bermuda to understand the challenges in depth, and what they learned about was the fear, anxiety, and uncertainty small business owners experienced every day. During these interviews, the team uncovered a common challenge — while many owners sought vital information to develop their reopening strategy, such as Financial Planning, Marketing, and Insurance Coverage, very few of them were able to access expert knowledge due to budget constraints and lack of accessibility.
The solution: Make the information accessible at no cost, truly from the core of supporting the community!
We received truly generous support from the industry
There’s a reason we call them Summit Partners, and not Sponsors! The entire event was organized by volunteers, promoted by Partners, and hosted by expert speakers looking to give back to the community. We’d like to give a special shout-out to Kasia Kraszewska, Nancy Kwan, and Marcel Hegglin for their dedication, support, and enthusiasm throughout the project!
We’d also like to say a big thank-you to our Partners:
The community loved it!
The community shared incredible feedback, thanking our expert speakers for making the information easy to understand and for taking the time to answer questions from our audiences!
“I appreciate the fact that our speaker was self-taught and candid,” one attendee wrote to us about the session, Build an Online Presence. “As a small business owner, financial resources are precious, and we need a practical approach. He was practical, informative and very helpful in responding to questions. A great presentation and very happy to have attended!”
“Loved the whole talk,” another attendee shared after the session How to Launch a Product ended. “It was simple, effective and the speaker gave a clear and comprehensive explanation. Very refreshing to listen to her.”
All of our survey respondents said that the information shared offered value in helping them get back to business. During the event, our registrations more than doubled as more business owners joined to obtain access our live and on-demand sessions!
There’s more to come
After the positive response we received, the team decided to continue to support the community by offering more live and on-demand sessions in the coming months! We’re excited to share that we already have expert speakers lined up on topics such as Cybersecurity and Legal, thanks to our newest Partners — more on this soon!
There’s still time to join this community support initiative; click here to become a Back to Business Partner!
Curious about the next phase of the Back to Business Summit project? Click here to subscribe to our newsletter and follow us on LinkedIn, Facebook, Twitter, and Instagram for updates!
In the next part of our series, I had the pleasure to chat with Team ABC, our 1st Place winners at SummerHack 2020. I spoke with Rachel Fermo, Prinsa Gandhi, and JiaQi Zhao about their experiences as first-time Hackers and how they worked together to come up with their winning idea.
Rachel, Prinsa, and JiaQi, thank you so much for joining us today, and congratulations on conquering your first hackathon! Before we dive into your winning solution and your experience, let’s do a quick intro about yourselves.
Rachel: I’m going into my third year at the University of Toronto, and I am studying Actuarial Science and Statistics, possibly with a minor in Math. Eventually, I want to become an actuary in Canada. I’m not exactly sure which area to go into, possibly Life and Health, but they say it depends on your first internship!
Prinsa: I’m also going into my third year at U of T. I’m a double major in Actuarial Science and Statistics, working towards a minor in Math. I also want to become an actuary. I am interested in Property and Casualty, but I’m not sure yet either.
JiaQi: I’m going into Actuarial Science, and I also study Computer Science. I’m hoping to get a minor in Statistics or Economics.
In line with that, what inspired you to join SummerHack 2020?
Rachel: We get emails from our Statistics department about opportunities related to Statistics, and we got an email invite to SummerHack. We said, “Why not, it sounds really fun and it’s something we can put on our resume for experience”! It was a learning opportunity, and that’s why we wanted to join.
Prinsa: Initially, we were pretty nervous about it! When we went to the Slack webpage, there seemed to be a lot of older participants from the insurance industry, so we joined for the experience.
JiaQi: We thought, “Let’s just try it. No matter how it goes, at least we tried our best”.
As first-time Hackers, how did you prepare for the 24-hour event?
Rachel: The first thing we did after hearing about it is that we tried to search up definitions, because we didn’t really know what IoT was. The Cookhouse Labs team also released prep videos, which Prinsa watched and shared notes about, and that’s how we prepared for it.
Prinsa: We received videos and articles from our Mentor on Slack, so we read those. We also saw the guide you posted about Design Thinking in 24 hours with time stamps, so we read that and watched the videos you shared.
JiaQi: We worked with our Mentor, David Schraub, who shared definitions, videos, and articles, and we asked him a bunch of questions. That was really helpful!
So, which of the three challenges did you pick, and why did you choose that challenge?
Rachel: We ended up picking the challenge about overcoming obesity. We each decided to research a challenge, and then come together with our notes and ideas to see which ones would work. Overcoming obesity was the soundest one, so we choose that challenge.
Prinsa: When you released the challenges, we had a discussion with our Mentor and he explained each topic in the real industry and how it works. Then, we split up and found ideas for each topic. We chose obesity because we had the most ideas for it.
JiaQi: We had to choose between small business bankruptcy mitigation, overcoming obesity, and mobility. We had the idea of an app and we tried linking each challenge to it. We wanted a solution that was possible to implement but was also original.
Once you choose a challenge, how did you go about developing your solution?
Rachel: First, we came up with our idea through research around overcoming obesity and insurance. We talked about our idea with our Mentor, and he gave us ideas about how to further develop the idea. Our idea was a Smart tooth, so we asked, “How do we link that to insurance?” We decided to add an app to our solution and reduce insurance premiums, and so on.
Prinsa: We followed the guide on Design Thinking, and when we decided on overcoming obesity, we did the survey research part on Google. We had a meeting with our mentor, and he told us to think of a specific target group, since this solution wouldn’t work for everyone. So, we created a persona, and we went ahead with it.
JiaQi: When we met with our Mentor, he told us that it was best to choose a target group first, and then create our solution around it.
You mentioned your Mentor, David, helped you quite a bit. Could you tell us more about how he supported you throughout your journey?
Rachel: He was really helpful, because he would notice things that we wouldn’t, like what we should focus on and what we should include in our presentation. He would give us research articles and things to think about when we were researching our idea. We definitely attribute our success to how he helped us throughout.
Prinsa: He also thought about the business side, which we didn’t really think about. He gave us a lot of advice on how insurance really works in the real world, such as pricing. He would join our Zoom call every two hours and would give us suggestions on what would work and what wouldn’t.
JiaQi: He gave us a lot of insights and examples of how internet of things is currently used in insurance. It helped us develop our idea of Smart tooth and link it better to insurance. As we were developing our concept, on our zoom call, he can always bring something new on the table and help us make our solution better. We couldn’t have done this without his support.
You mentioned that your idea was an IoT–powered Smart tooth. Could you tell us more about the concept behind it?
Rachel: It’s a tiny piece of metal glued to your tooth, and depending on what nutrient it absorbs, the metal shifts its electrochemical properties. You can transmit the information from the tooth to your phone, and you can view the data on the app. It’s easily accessible compared to calorie counters that exist right now, where you have to manually input the numbers, which can be inaccurate. Our way was to make it easier for people to access the information and make it helpful for insurance companies, because you can give that information to insurance companies and it will be an incentive to reduce your insurance premiums for healthy living.
Prinsa:When we researched our personas, we found that a common problem with health apps was that the customer didn’t have time to input information. The Smart tooth would automatically tell you the calories that you consumed, so it makes the process a lot easier.
JiaQi: In Design Thinking, we were told to put ourselves in place of the person who would be using the app, and we learned that it wasn’t that people didn’t care about what they were eating; it was that they didn’t have time. This method was very helpful!
What do you think contributed to your success in winning 1st Place at SummerHack 2020?
Rachel: I think our idea was really creative! Personally, I was really impressed with all the work that we accomplished in 24 hours. A big part of our success was that we worked together; this was our first time working together and we all knew what we had to do! We communicated with each other the whole day and we didn’t leave the Zoom call until we finished it and recorded our presentation. Only then did we fall asleep!
Prinsa: We were always on the Zoom call working together, always discussing our ideas.
JiaQi: Listening to each other’s ideas really helped. Rachel came up with the idea for the Smart tooth, we added to it, and that’s how it became the final solution.
How would you describe the overall experience at the event?
Rachel: We had never done anything like this before! When we heard that we had 3 minutes to pitch our ideas, we always had that in the back of our minds. We recorded the video a couple of times so that it was under 3 minutes. We were pretty good go-getters and we didn’t back down from the challenge. We continued the whole way through.
Prinsa: It was a fun experience because it had to do with real life industry issues. While working on the solution, we were completely interested in it because we felt as if we were working on something that was meaningful. It was super fun!
JiaQi: I really liked it, especially because it was 24 hours. Prior to us doing that, I would have never thought that we could create something in such little time. The fact that we actually did it has made me more confident in doing hackathons now!
As you know, WinterHack 2020 is coming up in November! As our 1st Place team, what advice would you give incoming students for the next event?
Rachel: If you’re a student, you might be taken aback by the 24-hours and not know what to do. If you take advice from your mentor, that will be really helpful for you. It’s not always about winning; it’s also about learning, so have fun while you’re doing the hackathon!
Prinsa: I would say, don’t be scared or nervous about what you can contribute! Just enjoy the experience, because you’ll end up learning a lot. That’s why we went into this — we wanted to have a cool experience.
JiaQi:Don’t overthink it! I’m sure all of the participants were nervous but it went really well. It always goes better than you expect!
Final question: How do you think that an event like this can make insurance better?
Rachel: In an event like this, you have to be really creative and think outside the box. The ideas that you come up with are ideas that people don’t normally think about. By doing this, we have ideas that didn’t previously exist and can really help insurance.
Prinsa: The challenges that we were given made us think from the consumer’s point of view. We did what we thought the consumer would want and it really helped in the end.
JiaQi: I think that gathering people from different countries, industries, and experience brings much more diversity and different perspectives on tackling a problem. I believe that an event like this can bring new insights and ideas in insurance.
Team ABC, thank you so much for your time and congratulations once again on your big win at SummerHack 2020!
We’re gearing up for our next global hackathon, WinterHack 2020. To stay informed about the event, follow us on LinkedIn!
Here at Cookhouse Labs we are always happy to hear from you. Send us your Feedback or ask any question!
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3.6. Security of your Personal Information
We use a variety of security technologies and procedures to help protect your Personal Information from unauthorized access, use or disclosure. We secure the Personal Information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. When sensitive Personal Information (such as geo-location data) is collected on our Websites and/or transmitted to other websites, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol.
If you have any questions about the security of your Personal Information, you can contact us at: firstname.lastname@example.org, or by postal mail at: Cookhouse Labs, 30-34 Duncan Street, Toronto, Ontario, Canada M5H 1A1, Attention: Privacy.
3.7. Social Media Features
3.8. External Websites
3.9. Retention of Personal Information
We retain Personal Information that you provide us as long as we consider it potentially useful in contacting you about our services and products, or as needed to comply with our legal obligations, resolve disputes and enforce our agreements, and then we securely delete the information. We will delete this information from the servers at an earlier date if you so request, as described in the “Opting Out and Unsubscribing” section below.
If you have elected to receive marketing communications from us, we retain information about your marketing preferences for a reasonable period of time from the date you last expressed interest in our content, products, or services, such as when you last opened an email. We retain information derived from cookies and other tracking technologies for a reasonable period of time from the date such information was created.
3.10. International Transfer of Information
3.11. Corporate Events
If we (or our assets) are acquired by another company, whether by merger, acquisition, bankruptcy or otherwise, that company would receive all information gathered on the Websites. In this event, you will be notified via email and/or a prominent notice on our Website, of any change in ownership, uses of your Personal Information, and choices you may have regarding your Personal Information.
3.12. Compelled Disclosure
We reserve the right to use or disclose your Personal Information if required by law or if we reasonably believe that use or disclosure is necessary to protect our rights; protect your safety or the safety of others; investigate fraud; or comply with a law, court order or legal process.
We use “cookies” to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a web server. Cookies are not used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you. One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the web server that you have returned to a specific page. For example, if you personalize pages on our Websites, a cookie helps us to recall your specific information on subsequent visits. When you return to the same Website, the information you previously provided can be retrieved, so you can easily use the customized features.
You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Websites you visit. Cookhouse Labs keeps track of the Websites and pages you visit within Cookhouse Labs, in order to determine what portion of the Website is the most popular or most used. This data is used to deliver customized content and promotions within the Website to customers whose behavior indicates that they are interested in a particular subject area.
4.2. Log Files
We may collect demographic information, such as your postal or zip code, age, gender, preferences, interests and favorites using log files that are not associated with your name or other Personal Information. There is also information about your computer hardware and software that is automatically collected by us. This information can include: your IP address, browser type, domain names, internet service provider (ISP), the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, clickstream data, access times and referring website addresses. This information is used by Cookhouse Labs for marketing purposes, to maintain the quality of the Websites and to provide general statistics regarding use of the Website. For these purposes, we do link this automatically-collected data to Personal Information, such as name, email address, address and phone number.
4.3. Clear Gifs (Web Beacons/Web Bugs)
We employ a software technology called clear gifs (a.k.a. “web beacons” or “web bugs”), that help us better manage the Website by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of visitors to our Websites. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on web pages or in emails and are about the size of the period at the end of this sentence. We use clear gifs in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. We tie the information gathered by clear gifs in emails to our customers’ Personal Information. If you would like to opt-out of these emails, please see “Opting Out and Unsubscribing”.
4.5. Third Party Tracking Technologies
How to Access & Control Your Personal Data
5.1. Reviewing, Correcting and Removing Your Personal Information
Upon request Cookhouse Labs will provide you with information about whether we hold any of your Personal Information. You have the following rights with respect to that information:
To request access, correction, updates or deletion of your personal information;
To object to processing of your personal information;
To restrict processing of your personal information;
To request portability of your personal information; and
To opt out of being solicited by Cookhouse Labs,
To exercise any of these rights, please contact us at: email@example.com, or by postal mail at: Cookhouse Labs, 30-34 Duncan Street, Toronto, Ontario, Canada M5H 1A1, Attention: Privacy. We will respond to your request to change, correct or delete your information within a reasonable timeframe, and notify you of the action we have taken.
If we have collected and process your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.
You have the right to complain to a data protection authority about our collection and use of your personal information.
5.2. Anti-Spam Policy
Our Acceptable Use Policy, at: www.cookhouselab.com/casl-acceptable-use, applies to us and, among other things, prohibits us from sending unsolicited commercial email in violation of applicable laws, and requires the inclusion of an “opt-out” mechanism in any commercial electronic messages that we send.
5.3. To Unsubscribe From Our Communications
You may unsubscribe from our marketing communications by clicking on the “unsubscribe” link located on the bottom of our commercial electronic messages, contacting us at: firstname.lastname@example.org, or by postal mail at: Cookhouse Labs, 30-34 Duncan Street, Toronto, Ontario, Canada M5H 1A1, Attention: Privacy.