Innovation Project Summary Cookhouse Lab
Drone Insurance - no history, no data, no coverage?
With the increase of civilian and commercial use of drones comes a new market for insurance products and services.
4
WEEKS
TORONTO
2017
5
MEMBERS
1
MVP
Problem
Drone fliers do not have options to protect themselves or their drones when they fly.
Design and create a product offering for personal and commercial drone insurance
WHY?
The Drone Experience Pain Points
RECREATIONAL
- Drones are a tool
- To improve business prospects
- Stand out from competition
- Limited pricing information until full application is submitted
PROSUMER
- Drones are a toy
- To improve photography
- To impress friends
- Welcomes expert advice
- Able to monetize their hobby
- Limited pricing information until full application is submitted
INSURER
- Low engagement results in low take-up
- Inability to collect and use flight data
- Insufficient data to quantify basic risk and acceptable risk classes
- Available historical data is both scarce and limited in relevance
- Using the traditional distribution method for policies
UNDERWRITER
- Insufficient information to create quotes
- Insufficient data to quantify basic risk and acceptable risk classes
- Would like more detailed financials
DISCOVERY
The problem visualized! Insurance market with a roughly substantiated one-size-fits-all risk price, but avoid tail risk issues.
How can insurers gain insights on the new risks, in order to develop adequate risk models?
How can insurers design a product offering for personal and commercial drone insurance?
SOLUTION
The group decided on two possible approaches, both focus on data gathering and social sharing. Creating a stand-alone insurance product.
1
Launch a community App to provide a digital social experience for pilots to meet, learn and gamify their flights with others.
The goal would be to construct a credible risk model and rating matrix for the stand-alone insurance product using flight data from the insured drones.
2
Launch an introductory stand-alone insurance product, with one-size-fits-all pricing that targets the ‘prosumer’ class.
To broaden the scope of this insurance product over time, its digital experience should incorporate the required ongoing data discovery aspect.
ESTIMATED IMPACT
Brings improved data quality through new digital tools.
Gamification approach makes data gathering user-friendly and sustainable.
Lower friction points for the customer, so they remain engaged.
Increases profitability for all the stakeholders.
New Data Acquisition
increase
underwriters access to policyholder flight data and behaviour
Proper Margins
accuracy
change proper premiums while allowing for usage based discount pricing
Reduced Fraud
detection
service which combines user data with publicly accessible social media data
RESULTS
5
Empathy Maps
15
User Interviews
171
Surveys
25
Wireframes
15
MVP Screens
2
Prototype iterations
1
Innovation Report
3
Project Presentations
PARTICIPANTS
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