Innovation Project Summary Cookhouse Lab
Drone Insurance - no history, no data, no coverage?
With the increase of civilian and commercial use of drones comes a new market for insurance products and services.
Drone fliers do not have options to protect themselves or their drones when they fly.
Design and create a product offering for personal and commercial drone insurance
The Drone Experience Pain Points
How can insurers gain insights on the new risks, in order to develop adequate risk models?
How can insurers design a product offering for personal and commercial drone insurance?
The problem visualized! Insurance market with a roughly substantiated one-size-fits-all risk price, but avoid tail risk issues.
The group decided on two possible approaches, both focus on data gathering and social sharing. Creating a stand-alone insurance product.
Launch a community App to provide a digital social experience for pilots to meet, learn and gamify their flights with others.
The goal would be to construct a credible risk model and rating matrix for the stand-alone insurance product using flight data from the insured drones.
Launch an introductory stand-alone insurance product, with one-size-fits-all pricing that targets the ‘prosumer’ class.
To broaden the scope of this insurance product over time, its digital experience should incorporate the required ongoing data discovery aspect.
Brings improved data quality through new digital tools.
Gamification approach makes data gathering user-friendly and sustainable.
Lower friction points for the customer, so they remain engaged.
Increases profitability for all the stakeholders.