The Ultimate SummerHack 2022 Guide

It’s almost time to kickoff SummerHack 2022: Global Insurance Design Thinking Ideathon!  

This global event brings together InsurTech experts and innovators from all over the world for 2 days of exciting insurance innovation and friendly competition. Our teams will tackle challenges related to the theme “Artificial Intelligence”, and under the guidance and support of our Certified Innovation Experts, use Design Thinking to develop creative solutions to present to our esteemed panel of judges at the Final Pitch Event

To help you prepare for our upcoming virtual Ideathon, we’ve put together this quick guide on how to disrupt the insurance industry using Design Thinking in time for the big deadline! 

Before We Begin 

If you’re new to Design Thinking, visit “Introduction to Design Thinking”, where we describe the concept behind the methodology and the stages involved. 

How to Use Design Thinking at SummerHack 2022 

While the Design Thinking stages may sound time-consuming, it’s possible to walk through each of them within a short timeframe. As a reminder, our Innovation Team will be available via regular check-in calls during the event to answer any questions and provide support on how to follow Design Thinking to develop impactful solutions. Please note that each check-in calls will be held between 9 AM to 5 PM in three different time zones — Eastern Daylight Time (EDT), Central European Summer Time (CEST), and Singapore Time (SGT). 

So, how can you use Design Thinking to create a winning solution in just 2 days

Below, we share a quick guide on how you can structure your time according to the stages in the Design Thinking methodology to help you conquer SummerHack 2022 and blow our judges away! 

Tuesday, May 10, 2022  
10:45 AM – Empathize 

At 10:00 AM, the Cookhouse Labs team will announce our “Artificial Intelligence” challenges and you will have 2 days to create your solution for your chosen challenge! 

You will have 45 minutes to discuss the challenge statements with your team and select 1 that you will tackle over the course of 2 days.

After you select your challenge, your Design Thinking journey begins with the first stage, Empathize. This is where you will begin to understand your target group, which can be done in 2 ways: internet research and interviews with your persona. You can’t create a customer-centric solution without putting yourself in the shoes of the customer, and a good way to do this is to speak directly with the potential customer and listen

Deliverables: By the end of this stage, you will have: 

  • An Empathy Map to help you visualize how the user thinks/feels and documents their pain points 
  • Your Persona, a character that represents the type of customer/user of your solution. For example, in our last project about mitigating small business bankruptcy, we created the persona of Fiona, a small business owner in Toronto  

1st Check-In: Our Innovation Experts will be available from 10:45 AM to 11:15 AM! 
 

2:00 PM – Define 

The next stage focuses on constructing a point of view based on the user’s needs. Here, you will take time to reflect on what the user has shared with you and to visualize their experience. By doing so, you can define what problem you are trying to solve based on your persona’s main needs and pain points, which will help you shape a better experience for the user. 

Deliverables: By the end of this stage, you will have: 

  • Journey Map, which is a narrative of your user’s steps to accomplish a specific goal. This is mapped out in 2 layers: a timeline of the user’s actions and their thoughts/emotions while completing each task. You want to identify areas where the user encounters obstacles or barriers along their journey 
  • How Might We (HMW) statement, a brief statement presented in form of a question that clarifies the actual problem you are focusing on based on the Journey Map and identifies the benefits and gains the solution. In the same project about bankruptcy mitigation, our team created 20 HMW statements and selected, “How might we reduce the risk of financial impact of current economic events?” and as they moved through interviews and customer journey the focus of their project became “How might we use the Internet of Things to assist small business owners with their Financial management, improve profitability and reduce bankruptcy?”. (Notice the benefits and gains in bold)

2nd Check-In: Our Innovation Experts will be available from 2:00 PM to 2:30 PM! 
 

4:30 PM – Design 

After selecting a single HMW statement to focus on, it’s time to ideate! This stage is all about connecting to your inner child and using your imagination to come up with multiple solutions to the problem your team identified. Quantity is important here, so remember to list as many possibilities as you can! 

Deliverables: By the end of this stage, you will have: 

  • Multiple possible solutions to tackle the challenge in various timeframes 
  • chosen idea to begin prototyping! 

3rd Check-In: Our Innovation Experts will be available from 4:30 PM to 5:00 PM! 

5 PM – Networking

At the end of Day 1, participants are invited to join us for an hour of networking with other innovators and our jury panel!


 

Wednesday, May 11, 2022  
11:00 AM – Create 

From 9 AM to 11 AM, you will have time to continue the Design phase and ideate as many solutions as possible to your chosen challenge.

Once your team has voted on a winning idea, you are now ready to build a Minimum Viable Product (MVP). You will begin by creating a low-fidelity prototype, which could take the form of a sketch, Excel spreadsheet, or PowerPoint presentation.  

Deliverables: By the end of this stage, you will have: 

  • sketch of your Lo-Fi prototype to help visualize and test the solution 

4th Check-In: Our Innovation Experts will be available from 11:00 AM to 11:30 AM! 

 
2:30 PM – Presentation

In a little over 2 hours, you will submit your final solution!  

At this time, you should begin to practice your pitch and prepare any materials required (such as PowerPoint slides). Remember, you will have to submit a 4-minute video of your pitch to play for our panel of judges, who will ask you follow-up questions right after!  

Deliverables: By the end of this stage, you will have: 

  • Submitted your pitch video on our platform, including a brief description and all supporting materials 
  • Prepared for questions from our judges at our Final Pitch Event beginning at 8:00 AM EDT 

5th Check-In: Our Innovation Experts will be available from 2:30 PM to 3 PM! 

5 PM – Networking

At the end of Day 2, we will hold another open networking session for participants and judges to come together to celebrate crossing the finish line!


 

To provide even further support, our Innovation Team has prepared an Introduction to Design Thinking Masterclass series to introduce you to the methodology and help you prepare before the event. On the day of the event, you will have access to our experts during the innovation check-in sessions where you will have the opportunity to ask any questions you have after watching the Masterclasses.

And with that, you are now ready to disrupt the insurance industry!  

We wish all our teams the best of luck for SummerHack 2022! We invite our community members to join the Final Pitch Event on Thursday, May 12th at 8:00 AM EDT to see the exciting solutions our teams of insurers, startups, and student innovators develop.  

To receive an invite, please register here. 

SummerHack 2022: Meet Your Team! [May 6]

Our gift to you in these challenging times: Open and Free for Insurers, Reinsurers, Brokers, Insurance-Related Startups and Vendors, and Students.

Are you interested in joining the upcoming SummerHack 2022 global competition? Our team will be hosting a 30-minute live Q&A virtual session to answer all the questions you might have, such as: – How does the competition work? – What is the time commitment? – How do I form a team? – What are the prizes? – And more!

SummerHack 2022: Global Q&A Live Event [Apr 27]

Our gift to you in these challenging times: Open and Free for Insurers, Reinsurers, Brokers, Insurance-Related Startups and Vendors, and Students.

Are you interested in joining the upcoming SummerHack 2022 global competition? Our team will be hosting a 30-minute live Q&A virtual session to answer all the questions you might have, such as: – How does the competition work? – What is the time commitment? – How do I form a team? – What are the prizes? – And more!

Cookhouse Labs is Back with Another Exciting Global Insurance Innovation Ideathon! 

Toronto, Canada, March 21, 2022 — msg global solution’s Cookhouse Labs, a gobal leader in InsurTech collaboration, co-creation and innovation, announced today that its infamous SummerHack will return for the 3rd year in a row. 

For the past 5 years, Cookhouse Labs has worked diligently to create a community of insurance, reinsurance, brokers, startups, vendors and academia from around the globe to co-create and develop solutions to tackle current and future challenges of the insurance industry. As part of this mission, the innovation hub frequently hosts wide-scale ideathons and co-creation projects, such as SummerHack, StudentHack (in collaboration with the Insurance Institute of Canada), and student bootcamps in partnership with local and international universities.  

“SummerHack gives insurers around the world an opportunity to play in our innovation sandbox for 2 days. The atmosphere is always full of high energy and creativity, and by the end of this event, everyone walks away feeling inspired and proud of the real business solutions they created in such a short time!” 

Sven Roehl, Co-Founder of Cookhouse Labs and Head of Innovation at msg global solutions

Among some of the exciting and creative solutions that result from these events is a Smart tooth that aims to lower health insurance premiums, an insurance awareness campaign that leverages everyday bread purchases, and an insurance product for those in the gig economy (such as ride-share drivers).  

This year’s theme centers on “Artificial Intelligence in Insurance” — a nod towards the powerful technology that is transforming areas across the global insurance industry and helping insurers make meaningful changes to elevate their customer experience. With the potential to improve efficiency, reduce costs, and predict customer needs well in advance, there are plenty of applications and ideas expected out of this year’s competitive event. 

Over 100 global participants typically race against the clock in these ideathons to claim the winner title, determined by a jury panel of esteemed industry leaders from top organizations, such as AXA, SCOR, and HSBC. The event is held in 3 different time zones to welcome participants from the Americas, EMEA, and APAC, adding an especially global dimension to this fast-paced competition. 

“These types of events generate new ideas that have legs to stand on. Hackathons, innovation labs, and incubators created a dedicated space to foster and promote these ideas, which can then be pitched to those working in sectors in need of disruption. Alone, you may not have the support you need to develop your idea, but these types of events help creative and diverse ideas move forward.” 

Manisha Dias, Vice President – Strategic Partnerships, SCOR
(During an interview about her experience as a SummerHack judge)

Participants of this year’s SummerHack can expect another action-packed event, complete with brand-new challenges inspired by the Artificial Intelligence theme and fantastic prizes for the top teams! 

For media, partnership, or collaboration enquires, contact Insiya Meherally, Community Manager at Insiya.Meherally@cookhouselabs.com.   

To find out more about Cookhouse Labs and how you can get involved in this year’s competition, click here.

About Cookhouse Labs  

Inspired by a test kitchen, Cookhouse Labs is a collaborative space for innovative chefs, Tastemakers and taste-testers to create recipes, infuse flavours, and experiment beyond boundaries. Our community of insurance innovators and insurtech experts is the key ingredient in the ideation process, empowering and integrating a global collection of ideas with Design Thinking to serve innovation in the insurance industry, based on a paid membership model. To learn more about Cookhouse Labs, visit: www.cookhouselabs.com.  

StudentHack 2022: Industry Wrap-Up [May 2]

Our gift to you in these challenging times: Open and Free for Insurers, Reinsurers, Brokers, Insurance-Related Startups and Vendors, and Students.

The wrap up event will be live from 1 PM to 2:30 PM EDT 

This event will be open to the industry and all participants, as the top teams present their video pitches and participate in a live Q&A session. Our esteemed panel of judges will ask final questions about the solutions, before making the determinations and announcing the winners.

Event Format  

  • 2-day online hackathon + industry wrap up event  
  • Facilitated following Design Thinking methodology in breakout sessions   
  • StudentHack period: Thursday, April 28 and Friday, April 29, 2022  
  • The 2-day period will be held in EDT, from 9 AM to 5 PM  
  • Industry Wrap Up Event: Monday, May 2nd from 1 PM to 2:30 PM EDT  
      

Questions? 

Please do not hesitate to reach out to Insiya Meherally, our Community Manager, at insiya.meherally@cookhouselabs.com

StudentHack 2022 [April 28-29]

Our gift to you in these challenging times: Open and Free for Insurers, Reinsurers, Brokers, Insurance-Related Startups and Vendors, and Students.

We are partnering with the Insurance Institute of Canada and Career Connections to present our inaugural student hackathon. 

We are inviting students from across Canada to come together for a friendly competition, a chance to meet and collaborate with P&C industry leaders and win prizes! 

Join us for 2 days of excitement as you try to solve an industry challenge by leveraging current and future AI and big data capabilities. 

Event Format  

  • 2-day online hackathon + industry wrap up event  
  • Facilitated following Design Thinking methodology in breakout sessions   
  • StudentHack period: Thursday, April 28 and Friday, April 29, 2022  
  • The 2-day period will be held in EDT, from 9 AM to 5 PM  
  • Industry Wrap Up Event: Monday, May 2nd from 1 PM to 2:30 PM EDT  
      

Questions? 

Please do not hesitate to reach out to Insiya Meherally, our Community Manager, at insiya.meherally@cookhouselabs.com

SummerHack 2022: Final Pitch Event [May 12]

Our gift to you in these challenging times: Open and Free for Insurers, Reinsurers, Brokers, Insurance-Related Startups and Vendors, and Students.

After the success of last year’s event, Cookhouse Labs is proud to present SummerHack 2022: Global Design Thinking Ideathon! Join some of the world’s best insurance organizations, startups, and student innovators for 2 days of exciting insurance innovation, ideation, and competition!  
 

SummerHack 2022: Global Design Thinking Ideathon [May 10-11]

Our gift to you in these challenging times: Open and Free for Insurers, Reinsurers, Brokers, Insurance-Related Startups and Vendors, and Students.

After the success of last year’s event, Cookhouse Labs is proud to present SummerHack 2022: Global Design Thinking Ideathon! Join some of the world’s best insurance organizations, startups, and student innovators for 2 days of exciting insurance innovation, ideation, and competition!  
 

Why should I join?  

  • Re/insurers and Brokers: This is your chance to connect with your internal teams and global talent to put your agility and creativity to work while creating real business solutions to digitize insurance  
  • Startups and Vendors: Take this opportunity to network and work alongside insurance organizations looking for fresh ideas and new business connections  
  • Students: Show current and future business leaders why you should be their #1 pick for a career in InsurTech!    
      

Event Format  

  • 2 day virtual global event + 3 hour final pitch  
  • Facilitated ideathon following Design Thinking methodology in breakout sessions   
  • Ideathon period: Tuesday, May 10th and Wednesday, May 11th, 2022  
  • The 2-day ideathon period will be held in 3 different time zones — Eastern Standard Time, Central European Time, and Singapore Time — from 9 AM to 5 PM EST  
  • Final Pitch Event: Thursday, May 12th at 8 AM EST  
      

How does it work?  

  • During the matching process, Re/insurance organizations can invite startups, vendors, and student innovators to join their corporate teams to provide ideas, expertise, and skills, such as UX/UI Design  
  • Guided hackathon — our innovation experts will provide the right guidance on methodologies and tools to achieve best results following the Design Thinking Methodology  
  • We will provide prep material, including Design Thinking Masterclasses and a guide on how to structure your time according to the stages defined in the methodology  

Challenges  

  • 4 different challenges related to the theme Artificial Intelligence, covering commercial and personal lines, health/life, and P&C insurance   
  • Challenge statements will be released during the kickoff event  

Language  

  • Event language is English, including facilitation, support, and final pitch (including submission documentation)   
  • Teams can work in their preferred language  

Questions? 

Please do not hesitate to reach out to Insiya Meherally, our Community Manager, at insiya.meherally@cookhouselabs.com

How do I join?  

  • Enter your email address below to join our mailing list — we will send you updates on our upcoming events and how to join the excitement! 

This Ideathon is the perfect platform to connect with experienced innovators, both local and international. As you show your skills and impress our judges with your team’s extraordinary results, don’t forget to network and have fun! 

Train the Trainer Masterclass [Dec 7-8]

Elevate your coaching style and way of facilitating innovation sprints

Take advantage of the opportunity to allow your innovation coaches, managers, and innovation leaders to expand their knowledge on the topic and learn new skills from our Innovation Coaches.

When talking about innovation and creativity there is vital need to know how to motivate, inspire and guide the participants. Whether training, facilitating, or coaching – the right ingredients are needed to make the most of the time together as a team.

Allows us to collaborate with your teams and share the tools we use, the way we coach and the style we implement in our innovation sprint experiences.

Join this online masterclass to add new styles of facilitating, communicating during innovation sprints, present and tell a story to engage project participants.

By the end of the Train the Trainer Masterclass, you will be able to:

  • Identify your preferred facilitation and coaching style and learn ways to flex said styles
  • Add new exercises and tools to use during your sprints
  • Review the art of giving feedback and telling a story
  • Learn skills that you can use to motivate and inspire
  • Define your next version of you as an innovation coach and facilitator
  • Be part of a community of innovation coaches and facilitators present to support each other

How can I join?

This training is exclusively for members of Cookhouse Labs. Here’s how you can get started with your Cookhouse Labs membership!

Location

Online, virtual

Design Thinking Masterclass [Oct 18-19]

Learn how to apply Design Thinking principles to tackle complex problems within your organization.

Design Thinking is a process, but even more, it is a mindset that helps you solve real industry problems by developing customer-focused solutions in a short amount of time. Design Thinking methodologies are used in a variety of industries to innovate quicker, channel creativity and when used correctly, save a significant amount of time and money when launching new products or services. The methodology is fun and requires full awareness and trust in yourself, your team and the process for it to be most effective.

Join this 2-day masterclass to learn the fundamental concepts of Design Thinking, raise your awareness to the human fundamentals needed to make this process work and experience the value of the methodology through engaging, hands-on activities.

How can I join?

This training is exclusively for members of Cookhouse Labs. Here’s how you can get started with your Cookhouse Labs membership!

Location

Online, virtual.

By the end of the two-day Design Thinking Training, you will be able to:

  • Explain what Design Thinking is to others, and apply Design Thinking methodologies to achieve your business needs
  • Identify how Design Thinking is being applied in the insurance industry to solve essential challenges
  • Apply Design Thinking concepts to effectively empathize with customers and team members and interview customers
  • Facilitate Design Thinking Sprints to solve problems
  • Understand the impact of the human aspects of your team when introducing/using Design Thinking
  • Apply a ‘toolkit’ of activities to use within your organization and daily work to find efficiencies
  • Share how you can use Design Thinking to solve the challenge you choose to bring to the masterclass
  • Receive real-time feedback on your proposed next steps from our innovation coach and walk away with clearer next steps to solve your challenge