Innovation Project Summary Cookhouse LabS
Staying Connected No Matter Where You Are - Cookhouse Labs Hybrid Experience
How can we maintain our engaging innovation experience combining virtual and in-person participants?
Define solutions to keep innovators connected, despite being in different rooms or geographical locations, either at home or in the office.
Understanding differences between virtual and in-person experiences
SAY & DO
THINK & FEEL
Some participants find the virtual experience convenient, but are seeking out better ways to stay engaged during sessions.
How can we help virtual participants feel connected to in-person team members during projects?
How can we redesign our experience to ensure it feels the same virtual and in-person?
What resources can we leverage to create an exceptional hybrid experience?
The team came up with 50+ ideas and narrowed their solution down to the top 2 — Video Conferencing Robots and the Cookhouse Labs Socializing Box.
Hybrid models (combining the virtual and in-person experiences) have been in our mind since the beginning of our journey. Many times our participants have to travel to other office locations or meet clients and still want to be part of the sprints. A hybrid model is a solution we want to test and implement to maintain our engaging, fun and collaborative experience.
How might we build trust and improve communication among participants on-site, remote participants, and the moderator during the whole project in a hybrid digital session?
By employing the use of video conferencing robots, we allow participants to feel more present in the Lab. These robots can be controlled via one’s keyboard arrow keys from anywhere in the world over a Wi-Fi network, and give participants an opportunity to explore the physical space from the comfort of their home. With video display on the attached iPads, this solution also overcomes the barrier of joining coffee breaks, inviting discussion and ideation despite the physical distance.
THE COOKHOUSE SOCIALIZING BOX
This solution promises an unforgettable social experience, complete with ingredients to make a customized cocktail or mocktail and a light pasta meal. The Box includes the tools needed, such as a branded glass, apron, and even a wooden spoon! To complete the experience, participants will be brought into a virtual culinary class hosted by a Cookhouse Labs moderator, where they can create these dishes together while still being in their own kitchens. This works to create a sense of community and acts as an icebreaker before the main event date.
Over the course of 200+ hours, the team worked closely to understand the challenges faced by facilitators and participants during the virtual experience.
More Co-creation Sprints
We also offer intro sessions that provide insurance professionals with the opportunity to experience our Cookhouse Labs methodology and a sneak peek at what it’s like to co-create and collaborate with our global community. If you are not a Cookhouse Labs member and are interested in finding out more, check out our membership benefits!