Tastemakers — Play Your Part in Tackling Critical Sustainability Challenges [Jun 29 – Sep 15] 

More content to come — stay tuned!

Location: virtual – Tastemakers

Topic: Sustainability in Insurance

Dates: June 29 to September 15, 2022 | Timings: 13:30 – 14:30 CEST

How to join this project

What do global thought leaders identify as the industry’s most critical sustainability challenges? We travelled to the DIA Amsterdam 2022 conference to find out! We organized a Round Table with selected insurance executives to identify the top 3 challenges that require the most urgent attention. 

How might we tackle these challenges? 

We want to hear from you, our global insurance community! 

Over the course of 10 weeks, we invite innovators from around the world to pitch your solution ideas for the above challenges via our innovation crowdsourcing platform, Tastemakers. 

This co-creation project is exclusively for members of Cookhouse Labs. Click here to get started with your membership!

DIA Amsterdam 2022 — Sustainability Round Table [Jun 29] 

More content to come — stay tuned!

Location: DIA AMSTERDAM, TAETS ART & EVENT PARK

Topic: Sustainability in Insurance

Date: June 29, 2022 | Timings: 13:30 – 14:30 CEST

How to join this project

What do global thought leaders identify as the industry’s most critical sustainability challenges? We travelled to the DIA Amsterdam 2022 conference to find out! We organized a Round Table with selected insurance executives to identify the top 3 challenges that require the most urgent attention. 

This co-creation project is exclusively for members of Cookhouse Labs. Click here to get started with your membership!

The Ultimate SummerHack 2022 Guide

It’s almost time to kickoff SummerHack 2022: Global Insurance Design Thinking Ideathon!  

This global event brings together InsurTech experts and innovators from all over the world for 2 days of exciting insurance innovation and friendly competition. Our teams will tackle challenges related to the theme “Artificial Intelligence”, and under the guidance and support of our Certified Innovation Experts, use Design Thinking to develop creative solutions to present to our esteemed panel of judges at the Final Pitch Event

To help you prepare for our upcoming virtual Ideathon, we’ve put together this quick guide on how to disrupt the insurance industry using Design Thinking in time for the big deadline! 

Before We Begin 

If you’re new to Design Thinking, visit “Introduction to Design Thinking”, where we describe the concept behind the methodology and the stages involved. 

How to Use Design Thinking at SummerHack 2022 

While the Design Thinking stages may sound time-consuming, it’s possible to walk through each of them within a short timeframe. As a reminder, our Innovation Team will be available via regular check-in calls during the event to answer any questions and provide support on how to follow Design Thinking to develop impactful solutions. Please note that each check-in calls will be held between 9 AM to 5 PM in three different time zones — Eastern Daylight Time (EDT), Central European Summer Time (CEST), and Singapore Time (SGT). 

So, how can you use Design Thinking to create a winning solution in just 2 days

Below, we share a quick guide on how you can structure your time according to the stages in the Design Thinking methodology to help you conquer SummerHack 2022 and blow our judges away! 

Tuesday, May 10, 2022  
10:45 AM – Empathize 

At 10:00 AM, the Cookhouse Labs team will announce our “Artificial Intelligence” challenges and you will have 2 days to create your solution for your chosen challenge! 

You will have 45 minutes to discuss the challenge statements with your team and select 1 that you will tackle over the course of 2 days.

After you select your challenge, your Design Thinking journey begins with the first stage, Empathize. This is where you will begin to understand your target group, which can be done in 2 ways: internet research and interviews with your persona. You can’t create a customer-centric solution without putting yourself in the shoes of the customer, and a good way to do this is to speak directly with the potential customer and listen

Deliverables: By the end of this stage, you will have: 

  • An Empathy Map to help you visualize how the user thinks/feels and documents their pain points 
  • Your Persona, a character that represents the type of customer/user of your solution. For example, in our last project about mitigating small business bankruptcy, we created the persona of Fiona, a small business owner in Toronto  

1st Check-In: Our Innovation Experts will be available from 10:45 AM to 11:15 AM! 
 

2:00 PM – Define 

The next stage focuses on constructing a point of view based on the user’s needs. Here, you will take time to reflect on what the user has shared with you and to visualize their experience. By doing so, you can define what problem you are trying to solve based on your persona’s main needs and pain points, which will help you shape a better experience for the user. 

Deliverables: By the end of this stage, you will have: 

  • Journey Map, which is a narrative of your user’s steps to accomplish a specific goal. This is mapped out in 2 layers: a timeline of the user’s actions and their thoughts/emotions while completing each task. You want to identify areas where the user encounters obstacles or barriers along their journey 
  • How Might We (HMW) statement, a brief statement presented in form of a question that clarifies the actual problem you are focusing on based on the Journey Map and identifies the benefits and gains the solution. In the same project about bankruptcy mitigation, our team created 20 HMW statements and selected, “How might we reduce the risk of financial impact of current economic events?” and as they moved through interviews and customer journey the focus of their project became “How might we use the Internet of Things to assist small business owners with their Financial management, improve profitability and reduce bankruptcy?”. (Notice the benefits and gains in bold)

2nd Check-In: Our Innovation Experts will be available from 2:00 PM to 2:30 PM! 
 

4:30 PM – Design 

After selecting a single HMW statement to focus on, it’s time to ideate! This stage is all about connecting to your inner child and using your imagination to come up with multiple solutions to the problem your team identified. Quantity is important here, so remember to list as many possibilities as you can! 

Deliverables: By the end of this stage, you will have: 

  • Multiple possible solutions to tackle the challenge in various timeframes 
  • chosen idea to begin prototyping! 

3rd Check-In: Our Innovation Experts will be available from 4:30 PM to 5:00 PM! 

5 PM – Networking

At the end of Day 1, participants are invited to join us for an hour of networking with other innovators and our jury panel!


 

Wednesday, May 11, 2022  
11:00 AM – Create 

From 9 AM to 11 AM, you will have time to continue the Design phase and ideate as many solutions as possible to your chosen challenge.

Once your team has voted on a winning idea, you are now ready to build a Minimum Viable Product (MVP). You will begin by creating a low-fidelity prototype, which could take the form of a sketch, Excel spreadsheet, or PowerPoint presentation.  

Deliverables: By the end of this stage, you will have: 

  • sketch of your Lo-Fi prototype to help visualize and test the solution 

4th Check-In: Our Innovation Experts will be available from 11:00 AM to 11:30 AM! 

 
2:30 PM – Presentation

In a little over 2 hours, you will submit your final solution!  

At this time, you should begin to practice your pitch and prepare any materials required (such as PowerPoint slides). Remember, you will have to submit a 4-minute video of your pitch to play for our panel of judges, who will ask you follow-up questions right after!  

Deliverables: By the end of this stage, you will have: 

  • Submitted your pitch video on our platform, including a brief description and all supporting materials 
  • Prepared for questions from our judges at our Final Pitch Event beginning at 8:00 AM EDT 

5th Check-In: Our Innovation Experts will be available from 2:30 PM to 3 PM! 

5 PM – Networking

At the end of Day 2, we will hold another open networking session for participants and judges to come together to celebrate crossing the finish line!


 

To provide even further support, our Innovation Team has prepared an Introduction to Design Thinking Masterclass series to introduce you to the methodology and help you prepare before the event. On the day of the event, you will have access to our experts during the innovation check-in sessions where you will have the opportunity to ask any questions you have after watching the Masterclasses.

And with that, you are now ready to disrupt the insurance industry!  

We wish all our teams the best of luck for SummerHack 2022! We invite our community members to join the Final Pitch Event on Thursday, May 12th at 8:00 AM EDT to see the exciting solutions our teams of insurers, startups, and student innovators develop.  

To receive an invite, please register here. 

Startup Pitch Specials: CyberRisk in Insurance [Sep 29]

We invite you to join us this June 2022 to explore the latest cyber risk solutions from around the world and connect with trailblazers who are redefining “security” on a whole new level. 

Date: September 29, 2022
Time: from 8 – 9:30 AM EDT

SummerHack 2022: Meet Your Team! [May 6]

Our gift to you in these challenging times: Open and Free for Insurers, Reinsurers, Brokers, Insurance-Related Startups and Vendors, and Students.

Are you interested in joining the upcoming SummerHack 2022 global competition? Our team will be hosting a 30-minute live Q&A virtual session to answer all the questions you might have, such as: – How does the competition work? – What is the time commitment? – How do I form a team? – What are the prizes? – And more!

SummerHack 2022: Global Q&A Live Event [Apr 27]

Our gift to you in these challenging times: Open and Free for Insurers, Reinsurers, Brokers, Insurance-Related Startups and Vendors, and Students.

Are you interested in joining the upcoming SummerHack 2022 global competition? Our team will be hosting a 30-minute live Q&A virtual session to answer all the questions you might have, such as: – How does the competition work? – What is the time commitment? – How do I form a team? – What are the prizes? – And more!