The future of the Mobile Insurance Agents & Brokers

Innovation Project Summary Cookhouse Lab (in partnership with SAP)

The Future of the Mobile Insurance Agents & Brokers

What unites the majority of the sales experts in the industry is the necessity to be mobile to stay or become a trusted advisor.

3

DAYS

TORONTO

2018

13

COMPANIES

2

MVPs

Challenge

Digitizing insurance sales with technology to increase sales performance and improve customer experience.

WHY?

Our personas Pains & Gains

CUSTOMER

PAINS

GAINS

BROKER

PAINS

GAINS

DISCOVERY

What are the digital expectations and requirements of an agent, broker and customer equally?

How can we help the salesforce to stay relevant, sell more and admin less?

How can we leverage technology trends to increase sales performance and improve customer experience?

What can we learn from other industries?

Maximizing the use of mobile technology will improve customer satisfaction.

CONCEPTS

The final output of the project was a Portfolio Solution that included two different products.

1

DIScovery and awareness app

Carebear app is a referral product to help our customer persona (Sandra) through the car insurance journey with the aim to validate the following problem statement:

How might we communicate our products and processes more effectively and efficiently to give Sandra clarity and confidence that she’s taken care of?

2

Brokers integrated portal

MOBiBro is an integrated application focused on our broker persona (Dave). The problem statement:

How might we provide Dave with technology and data access anywhere to become a better advisor so he can sell more and quicker?

RESULTS

During the 3 days, our project teams looked to define the Opportunities and Implicants that technology brings to the future of brokers and agents.

2

Empathy Maps

9

User Interviews

39

Surveys

2

Personas

15

Wireframes

25

MVP Screens

2

Prototype Iterations

1

Project Presentation

PARTICIPANTS