Innovation Project Summary Cookhouse Lab (in partnership with SAP)
The Future of the Mobile Insurance Agents & Brokers
What unites the majority of the sales experts in the industry is the necessity to be mobile to stay or become a trusted advisor.
3
DAYS
TORONTO
2018
13
COMPANIES
2
MVPs
Challenge
Digitizing insurance sales with technology to increase sales performance and improve customer experience.
WHY?
Our personas Pains & Gains
CUSTOMER
PAINS
- Does not have a car, needs car for new job
- Needs car insurance
- Needs to enter too much information to receive quote
- Too expensive
- Does not like to waste time searching for information
GAINS
- Fast insurance quotes
- Easy access to new products and information
- No time wasted to understand and decide
- Peace of mind
BROKER
PAINS
- No integrated systems to confirm information
- Long waiting time to get approval for new customers
- Manual input of information prone to error
- Information comparisson too long
- Redundancy in information tools available
GAINS
- Increased productivity
- New products easily tailored to customer requirements
- Faster reply to new leads
- Better customer experience
- Integrated systems for brokers
- Reduced human error
DISCOVERY
What are the digital expectations and requirements of an agent, broker and customer equally?
How can we help the salesforce to stay relevant, sell more and admin less?
How can we leverage technology trends to increase sales performance and improve customer experience?
What can we learn from other industries?
Maximizing the use of mobile technology will improve customer satisfaction.
CONCEPTS
The final output of the project was a Portfolio Solution that included two different products.
1
DIScovery and awareness app
Carebear app is a referral product to help our customer persona (Sandra) through the car insurance journey with the aim to validate the following problem statement:
How might we communicate our products and processes more effectively and efficiently to give Sandra clarity and confidence that she’s taken care of?
2
Brokers integrated portal
MOBiBro is an integrated application focused on our broker persona (Dave). The problem statement:
How might we provide Dave with technology and data access anywhere to become a better advisor so he can sell more and quicker?
RESULTS
During the 3 days, our project teams looked to define the Opportunities and Implicants that technology brings to the future of brokers and agents.
2
Empathy Maps
9
User Interviews
39
Surveys
2
Personas
15
Wireframes
25
MVP Screens
2
Prototype Iterations
1
Project Presentation
PARTICIPANTS
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