Cookhouse Labs is delighted to announce the return of WinterHack, this time with a brand-new ideathon format focused on young talent!
This year’s ideathon aims to provide a space for students and university/college insurance programs to show their talent, knowledge and skills related to Creativity, Innovation and passion to #MakeInsuranceBetter. This is a friendly competition between universities and colleges – are you ready to represent your organization?
In partnership with the Insurance Institute of Canada and Humber College, WinterHack 2022 is open to North American universities and colleges as an opportunity to showcase their innovative young minds and for students and staff members to learn/apply the principles of Design Thinking to real-world business challenges.
This year’s theme is #MakeInsuranceBetter, and we can’t wait to see what our teams come up with!
Each institution can register 1 team to represent them — with limited spots, be sure to secure your team’s spot as soon as possible!
Our annual SummerHack has been largely successful in encouraging insurers from around the world to explore more human-centric solutions.
With our revamped WinterHack format, we invite students, professors and staff (e.g. Program Coordinators) who believe in human-centric innovation and want to #MakeInsuranceBetter to come play in our innovation sandbox!
We’ve partnered with the Insurance Institute of Canada and Humber College to create a new space for innovation, where universities and colleges engage in friendly competition to challenge themselves and win exciting prizes (including cash prizes which can be used to support their programs). Teams can be comprised of a mix of students and faculty members who want to participate in this one-of-a-kind experience together!
WinterHack is not limited to teams representing insurance programs! If you’re part of a university/college program and have a passion for Design Thinking, customer experience, and want to explore the world of insurance, we’d love to have you bring your diverse perspective/skillset to build a solution at WinterHack!
Learn the Design Thinking methodology, as well as how you can apply it
Gain tips and tricks from certified experts featured in our virtual Masterclasses and live workshops
Explore an industry you may not have considered before — all for free!
Show your skills and impress our judges with your team’s extraordinary results
Increase your chance to win an exciting cash prize
Wednesday, November 16-17, 2022, from 10:30 AM to 6:30 PM EST
Facilitated ideathon following Design Thinking methodology in breakout sessions. Teams are welcome to connect virtually or in-person during the project days.
The 2-day ideathon period will be held from 10:30 AM to 6:30 PM EST.
Friday, November 18, 2022, from 11 AM to 1:30 PM EST
Teams will pitch their solutions and be present for a live Q&A event, where our esteemed judges will ask final questions about each solution before announcing the winning team. This final presentation event will be live in front of a global audience, and teams are welcome to join virtually or in-person at our Toronto Lab space. The winning team will be selected and announced by our committee of insurance experts and will win big prizes!
Associate Vice President
at TD Insurance
Marcia is an experienced insurance professional with over 20 years in the industry. She joined TD Insurance in 2004 and has held a variety of successive leadership roles in Sales, Underwriting, Monitoring and Controls; Marcia is currently Associate Vice-President, TDI Underwriting. Marcia is a visible leader, well respected by her colleagues and known for delivering results; she also understands the importance of building for the future by actively supporting a talent pipeline.
She holds her CIP designation and maintains a strong understanding of the regulatory environment. Marcia was instrumental in developing and supporting a risk-based culture at TD Insurance and ensures a strong governance structure within her teams.
During her career Marcia has mentored many colleagues and is a huge proponent of continuous learning She was nominated for Ascend Canada’s Manulife Mentor of the Year Award for her highly visible and impactful leadership skills, and her passion for personal development.
Marcia strongly advocates to bring awareness and visibility to women and minorities in the workplace. She recently hosted a Ted Talk on environmentalism and its’ impact on the black community.
VP Sales – Greater Toronto & Hamilton Area
Joseph Carnevale is VP Sales – Greater Toronto & Hamilton Area for Gallagher. As part of the Leadership Team for the area, he supports his Team of Mid-Market Producers and assists in the area achieving its goals.
Prior to joining Gallagher, Joseph served as VP Wholesale Broking for Excess Underwriting, and as an Associate Broker for 16 years, Managing Director of Sales, Deputy Principal Broker and Partner at a Brokerage in Vaughan.
Joseph went on to obtain his certification as a John Maxwell Team Coach, Speaker & Trainer.
Joseph has been and remains very active in the Broker Community. He served as a Broker Member and Chair on the Complaints Committee for the Registered Insurance Brokers of Ontario (RIBO) for 9 years. On the Insurance Brokers Association of Ontario (IBAO), he served as the Toronto and York Region Director, as President-Elect and currently serving as President. Joseph also sits on the Board of the Centre for Study of Insurance Operations (CSIO) and the Insurance Brokers Association of Canada (IBAC).
Joseph is a part time Professor for the Insurance Management Program at Humber teaching Sales and Marketing.
AVP Product and Distribution Marketing
at Foresters Financial
Veronique has over 20 years of digital marketing experience, starting her career in Contests and Promotions. She quickly moved in web development where she gained experience across many industries including automotive, entertainment, arts and financial services. In 2012 Veronique joined Foresters in Corporate Communications where she was responsible for the corporate website and social media campaigns. In 2013 she moved into Product and Distribution Marketing and is now working closely with Sales, Distribution Partners throughout the US, Product Development and Operations.
WinterHack is an insurance innovation ideathon, where we invite academia across N. America to engage in friendly competition to develop new solutions to real business challenges, with the intention to #MakeInsuranceBetter!
Both — teams are welcome to join us in-person for the Final Pitch Event at our Toronto Lab!
Teams must be available to participate during the following days:
· Wednesday, November 16 from 10:30 AM – 6:30 PM EST
· Thursday, November 17 from 10:30 AM – 6:30 PM EST
· Friday, November 18 from 11 AM – 1:30 PM EST
All participants must be above 18 years of age to participate.
We’re excited to share a cash prize for the winning team, which can be used towards the program or divided amongst the participants. We will announce the prize value closer to the event date.
Our winning team will be invited to an interview with us, where they can share their innovation experience with our community and we can celebrate them on our platforms for being top innovators!
All team members who are present at the Final Pitch Event will receive a certificate of participation to verify that you have successfully crossed the finish line and have learned to apply the principles of Design Thinking to a real business challenge.
We will announce the judges closer to the event date!
Cookhouse Labs member organizations and members of our global community, including re/insurance organizations, startups, and other thought leaders, will be invited to attend to support your final presentations. Of course, you’re welcome to invite your own community, such as friends, family members, and members of your university or college to come cheer you on!
Please reach out to our Community Manager, Insiya Meherally, with your questions at email@example.com.
As this is an open community event, there is no fee for teams to register!
3 weeks before the event date
Teams must be registered by the university/college institution they are representing. Your point-of-contact (POC) can be a Head of Department, Program Coordinator, faculty member (e.g. professor), career advisor, or member of administration.
To ensure your university/college is aware of your participation, is comfortable with us announcing their participation on our social media platforms, and can support you during the ideathon, we require each team to have an academic point-of-contact (POC) to register your team.
We do not require your POC to be present during the ideathon, but we encourage them to join the Final Pitch Event to cheer you on!
Please ask them to fill out the form at the bottom of this page or reach out to us. Teams must be supported by a POC, so if you register your own team via the form, we will ask you to first connect us with your POC before confirming your registration.
Each university/college can register 1 team.
Teams can be comprised of students, faculty members, program heads, and other interested members of your organization!
WinterHack is an insurance-based ideathon, and we encourage members of insurance-related programs to participate. We also warmly welcome students and faculty from other programs who are passionate about insurance, innovation, and design thinking to join the competition!
As we are piloting this ideathon format for the first time, we intend to test it out within our local region. If you are a student residing outside N. America but currently enrolled in a N. American institution that is happy to register on your behalf, we warmly welcome you!
Please note that regardless of country of residence, participants must be present during the ideathon timings (I.e. 10:30 AM to 6:30 PM EST) and for the Final Pitch Event.
Your final solution must be targeted to N. America or be generic enough to be implemented worldwide.
If you are able to participate in the ideathon for 5 hours per project day and be present during the Final Pitch Event, we encourage you to benefit from this opportunity to learn. You must keep the Cookhouse Labs Events Team and your team members informed of your situation!
All team members who are present at the Final Pitch Event will receive a certificate of participation to verify that you have successfully crossed the finish line and have learned to apply the principles of Design Thinking to a real business challenge.
Please check with your academic POC — if they are happy to welcome a student from a different institution under your university/college team name, we would love to have them join!
Over the course of 2 days, you will have the opportunity to apply the 5 phases of design thinking to a real-world business challenge and develop a solution Minimum Viable Product (MVP or blueprint) to pitch to our panel of judges. Our Innovation Team will be right by your side to guide you every step of the way!
To prepare for the competition:
1. Read our Introduction to Design Thinking blog
2. Keep an eye out for our overview video explaining the different stages and how to apply them
3. Be present for our introductory session, where you will meet your friendly competition, introduce your team, and interact with a panel of experts who will share valuable industry knowledge to inspire you!
Our community of insurance experts has a special place in this event — the opportunity to support and inspire the next generation of insurance innovators!
· Contribute to our overall cash prize for the winning university/college
· Sponsor your own cash prize under your brand name, e.g. “The XYZ Organization Award for Most Innovative Solution”
By sponsoring one of the above prizes,
you can unlock valuable sponsor advantages, such as:
Your organization will be recognized on our event page and social media as a proud sponsor of the event
Secure a seat on our judging panel for one of your representatives and help us select our winning team!
Suggest an internal related challenge for our innovators to tackle and work with our judging panel to finalize the top 4 challenges for the event
Join our Inspiration Panel before the event, where you can share your insights on the theme and interact with our young minds. This is your chance to inspire and motivate the teams!
Access all the solution pitch videos after the event — for the whole organization!
Connect with our winners via a virtual/in-person coffee chat and learn more about how you can benefit from their fresh perspective!
Kickstart your own innovation journey with a 60-minute Introduction to Design Thinking session for your organization, facilitated by a Harvard-certified expert
Get to know our young participants and their career achievements via our resume bank —just in time for hiring season!
Set yourself apart at our Kickoff Event with a 2-minute keynote speech to welcome our young participants and offer words of advice
Promote your organization as a top employer for young talent via a 30-second video ad from your HR Team at our Final Pitch Event
We currently offer Silver and Gold level sponsorships. Please reach out to us to learn more!
Please reach out to us here — remember to select “Sponsor” as your ticket type!
Friday, November 18th, 2022 from 11 AM to 1:30 PM EST
Teams will pitch their solutions and be present for a live Q&A event, where our esteemed judges will ask final questions about each solution before announcing the winners. This final presentation event will be live in front of a global audience. The winning team will be selected and announced by our committee of insurance experts and will win big prizes!
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1.2. Contact Us
2.1. When You Visit our Websites
You are free to explore the Websites without providing any information about yourself. However, when you visit the Websites, we may request that you provide Personal Information about yourself and we will collect Navigational Information.
2.2. “Personal Information”
This refers to any information that you voluntarily submit to us through the use of our Websites, and that identifies you personally, including contact information, such as your name, e-mail address, company name, address, phone number, and other information about yourself or your business. Personal Information can also include information about any transactions, both free and paid, that you enter into on the Websites, and information about you that is available on the internet, such as from Facebook, LinkedIn, Twitter, Instagram and Google, or publicly available information that we acquire from service providers.
2.3. “Navigational Information”
This refers to information about your computer and your visits to this website such as your IP address, geographical location, browser type, referral source, length of visit and pages viewed. Please see section 4 the “Navigation Information” section, below.
2.4. Information About Individuals Under 18
The Websites are not intended for or targeted at individuals under 18, and we do not knowingly or intentionally collect information about individuals under 18. If you believe that we have collected information about an individual under 18, please contact us at: email@example.com, or by postal mail at: Cookhouse Labs, 30-34 Duncan Street , Toronto, Ontario, Canada M5H 1A1, Attention: Privacy, so that we may delete the information.
3.1. We Never Sell Personal Information
We will never sell your Personal Information to any third party.
3.2. Use of Personal Information
3.3. Use of Navigational Information
We use Navigational Information to operate and improve the Websites and underlying marketing software. We may also use Navigational Information alone or in combination with Personal Information to provide you with personalized information about the Software Provider.
3.4. Customer Testimonials and Comments
We post customer testimonials and comments on our Websites, which may contain Personal Information. We obtain each customer’s consent via email prior to posting the customer’s name and testimonial.
3.4. Use of Credit Card Information
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3.5. Service Providers
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3.7. Social Media Features
3.8. External Websites
3.9. Retention of Personal Information
We retain Personal Information that you provide us as long as we consider it potentially useful in contacting you about our services and products, or as needed to comply with our legal obligations, resolve disputes and enforce our agreements, and then we securely delete the information. We will delete this information from the servers at an earlier date if you so request, as described in the “Opting Out and Unsubscribing” section below.
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3.10. International Transfer of Information
3.11. Corporate Events
If we (or our assets) are acquired by another company, whether by merger, acquisition, bankruptcy or otherwise, that company would receive all information gathered on the Websites. In this event, you will be notified via email and/or a prominent notice on our Website, of any change in ownership, uses of your Personal Information, and choices you may have regarding your Personal Information.
3.12. Compelled Disclosure
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We use “cookies” to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a web server. Cookies are not used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you. One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the web server that you have returned to a specific page. For example, if you personalize pages on our Websites, a cookie helps us to recall your specific information on subsequent visits. When you return to the same Website, the information you previously provided can be retrieved, so you can easily use the customized features.
You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Websites you visit. Cookhouse Labs keeps track of the Websites and pages you visit within Cookhouse Labs, in order to determine what portion of the Website is the most popular or most used. This data is used to deliver customized content and promotions within the Website to customers whose behavior indicates that they are interested in a particular subject area.
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We may collect demographic information, such as your postal or zip code, age, gender, preferences, interests and favorites using log files that are not associated with your name or other Personal Information. There is also information about your computer hardware and software that is automatically collected by us. This information can include: your IP address, browser type, domain names, internet service provider (ISP), the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, clickstream data, access times and referring website addresses. This information is used by Cookhouse Labs for marketing purposes, to maintain the quality of the Websites and to provide general statistics regarding use of the Website. For these purposes, we do link this automatically-collected data to Personal Information, such as name, email address, address and phone number.
4.3. Clear Gifs (Web Beacons/Web Bugs)
We employ a software technology called clear gifs (a.k.a. “web beacons” or “web bugs”), that help us better manage the Website by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of visitors to our Websites. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on web pages or in emails and are about the size of the period at the end of this sentence. We use clear gifs in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. We tie the information gathered by clear gifs in emails to our customers’ Personal Information. If you would like to opt-out of these emails, please see “Opting Out and Unsubscribing”.
4.5. Third Party Tracking Technologies
5.1. Reviewing, Correcting and Removing Your Personal Information
Upon request Cookhouse Labs will provide you with information about whether we hold any of your Personal Information. You have the following rights with respect to that information:
To request access, correction, updates or deletion of your personal information;
To object to processing of your personal information;
To restrict processing of your personal information;
To request portability of your personal information; and
To opt out of being solicited by Cookhouse Labs,
To exercise any of these rights, please contact us at: email@example.com, or by postal mail at: Cookhouse Labs, 30-34 Duncan Street, Toronto, Ontario, Canada M5H 1A1, Attention: Privacy. We will respond to your request to change, correct or delete your information within a reasonable timeframe, and notify you of the action we have taken.
If we have collected and process your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.
You have the right to complain to a data protection authority about our collection and use of your personal information.
5.2. Anti-Spam Policy
Our Acceptable Use Policy, at: www.cookhouselab.com/casl-acceptable-use, applies to us and, among other things, prohibits us from sending unsolicited commercial email in violation of applicable laws, and requires the inclusion of an “opt-out” mechanism in any commercial electronic messages that we send.
5.3. To Unsubscribe From Our Communications
You may unsubscribe from our marketing communications by clicking on the “unsubscribe” link located on the bottom of our commercial electronic messages, contacting us at: firstname.lastname@example.org, or by postal mail at: Cookhouse Labs, 30-34 Duncan Street, Toronto, Ontario, Canada M5H 1A1, Attention: Privacy.
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