2020: A Year in Review

2020 a year in review

One year ago, we re-launched Cookhouse Labs in December, and what a great year it has been!  

Cookhouse Labs 2.0 introduced an Acceleration stage to our collaboration model, supporting both MVP and product development after the initial Ideation and Creation stages of a co-creation project. We’re delighted to say that Cookhouse Labs 2.0 was a major success this year, breaking traditional barriers to collaboration both locally and internationally! 

Here’s a look at some of the Labs’ incredible accomplishments since December 2019:

1. 500+ innovators joined our community this year — and generated nearly 200 ideas!

We were excited to meet innovators from all around the world in 2020! 

Innovators from all across geographies, ages, and cultures came together for our virtual events! They collaborated during co-creation sprints, ideathons and student projects, learned about various innovation methodologies in our Masterclasses, and dove deep into industry topics in sessions with seasoned experts. We were delighted to welcome innovators with diverse experiences and backgrounds including tech, venture capital, finance, law, marketing, HR, and student life!

2. Our Innovation Team hosted 10 global innovation Masterclasses

Our Masterclasses were informative, engaging, and full of high energy! 

Our participants spent time learning about various innovation methodologies from our Lead Innovation Coach, including Design Thinking, Google Sprint, and Lean Startup. Other attendees joined our Train the Trainer sessions to explore tools and communication styles they could use to facilitate their own innovation projects. In our Design Tools Masterclass, our Senior UX/UI Consultant walked participants through design theory and led them through exercises to build their own mobile app mockups. Some of our favorite app ideas included coffee orders, pet care, and late-night cookie delivery!

3. We brought together 200+ hackers from over 10 different countries

85+ participants celebrate the winning team at WinterHack 2020 — Team Munich Re! 

This year brought some of our biggest innovation events, including our 24-Hour Global SummerHack: IoT Disruption in Insurance and WinterHack 2020: Global Design Thinking Ideathon. Our teams were full of innovators of all ages and backgrounds — including insurers, students, startups, and vendors — who were often continents apart! Similarly, our Events Teams pulled these events off with incredible coordination despite being in separate locations around the world, such as China, Germany, Canada, and Pakistan!

In these truly global events, our teams tackled a diverse range of challenges and pitched their solutions to a jury panel of accomplished innovation leaders. We were blown away by the ideas that were shared at these Final Pitch Events, solving key issues such as mitigating small business bankruptcy, overcoming loneliness in the elderly, helping customers understand their policies, fighting obesity, and creating IoT-based mobility insurance products. Our winners took home exciting prizes, including a Cookhouse Labs Membership, a Design Thinking session, and tickets to insureNXT|CGN, courtesy of InsurLab Germany!

4. We fostered incredible community spirit during these challenging times

Our Lead Innovation Coach, Ibeth Ramos, interviews two salon owners from Winnipeg, Canada in the session, ”Success Stories of Small Business Owners”. 

2020 was a difficult year for the owners of small businesses, who faced major sales declines and the possibility of permanent closures. In these challenging times, we brought the insurance industry together for the first-ever virtual Back to Business Summit in September, an idea that was generated through a co-creation sprint we ran earlier in the year. The event aimed to provide small business customers with free access to experts on key business topics through 19 live and on-demand sessions. Our experts shared helpful information for owners on topics such as low-budget marketing, financial assistance programs, finding alternate revenue streams, legal considerations towards employees, and understanding their insurance coverage.

This initiative was met with an overwhelmingly positive response, motivating us to bring the event back in October with additional free sessions for the small business community. These sessions continue to be available on our official event page, and we encourage you to explore and share these with any owners you know who may benefit from this free knowledge!

Reflecting on this past year at Cookhouse Labs, it has undoubtedly been a fascinating one full of new ideas, connections, and opportunities. As we raise a glass in celebration of these achievements, we want to take a moment to appreciate our global community of innovators. Thanks to your continued support and enthusiasm, we have achieved innovation across borders on a scale beyond our wildest dreams. You inspire us to dream bigger on our journey to #MakeInsuranceBetter, and for this we are truly grateful!

Looking forward, we’re delighted to announce that our 2021 Events Calendar is now live, full of exciting Masterclasses, co-creation projects, and global innovation opportunities! As a token of our appreciation to the community, we’ve extended our 50% Virtual Discount on our Annual Memberships to December 31st, 2020, with Memberships starting at $250 CAD monthly. We invite you to check out our upcoming events and other perks of becoming a Cookhouse Labs Member — hurry, our 50% Virtual Discount ends in less than 3 weeks!